Chiropractors are seeing more patients than ever and that trend is expected to continue as Baby Boomers grow older. The popularity of alternative medicines and Americans newly-found caution towards pain killers only increase the demand. But the real question is can the industry get paid for it?

By 2016, the chiropractic industry is forecast to reach $14.8 billion in revenues. Those sales are divided among 142,000 to 143,000 chiropractors practicing in America today. That number is growing slowly even though the healthcare industry overall continues to grow far faster. The slower growth can be explained by a number of trends that have turned out to be a two-edged sword for the industry.

As I mentioned, the graying of America has been one trend that has filled the offices of many chiropractors around the nation. To be fair, my headline is misleading since the days of forcing someone's body into contorted positions and inducing a snap, crackle or pop are long gone. I, for one, have been going to chiropractors for years ever since injuring my back during a rocket attack in Vietnam. Sharing the waiting rooms with me and my disc issues, have been an increasing array of patients suffering a diverse list of common ailments. Neck pain from whiplash injuries, scoliosis, hip and knee problems and carpal tunnel syndrome are only some of the aches and pains that afflicts all of us oldsters (and many youngsters as well).

Unfortunately, most of these conditions cannot be resolved by surgery nor will they disappear forever once treated. I have herniated discs and for me this is a chronic condition. Although that's bad for me, it's good for the chiropractic business, or could be if it weren’t for the limitations placed on chiropractic visits by most medical insurance companies.

Most plans limit chiropractic visits to 12 sessions a year. I can go through that many visits in one month if I throw out my back severely, which can happen once or twice a year. After that, I pay out of pocket. Most people can't afford that.

Although chiropractic care is gaining acceptance among more and more health-care providers, it wasn't always that way. There was a time in the not too recent past when most medical professionals wrote chiropractors off as quacks or charlatans. The insurance companies, following that lead, made it extremely difficult for chiropractors to be reimbursed for their services.

The passage of the Patient Protection and Affordability Act in 2010 (Obamacare) is expected to improve the position of chiropractors among health insurance providers. The act makes it illegal for insurance companies to discriminate against chiropractors and other providers, relative to their participation and coverage in health plans.

That may be good news, but like other medical practitioners, chiropractors are faced with shrinking reimbursements, while at the same time their regulation and insurance costs are skyrocketing. Another hindrance to the growth of the profession is its position as an alternative medicine and not a primary form of healthcare.

Yet the well-documented shrinking in the numbers of general practitioners in America has also bolstered the demand for chiropractors as an alternative primary care physician.

"People often say they would rather come to us first before going to their doctor," says Ron Piazza, owner of Berkshire Family Chiropractor in Pittsfield and a practicing chiropractor since 1985.

He has a point. In my experience, it usually requires one to two months before I can get a visit with my GP. If there is an emergency, my alternative is the hospital emergency room. But I can get in to see my chiropractor on the day I call, if it is an emergency or a day or two if it is not. I know that whatever ails me, he will have a lot more expertise in guiding me in the right direction.

"More and more, we are being considered the first line of defense by our patients," Piazza explains. "Simply because there is nowhere else to go except the emergency room."

That makes a lot more sense when one realizes that the education required to become a chiropractor is not that much different than that required of a medical doctor. It is a four-year curriculum after college including residency whereas, in general, an MD requires six years, although two of those years are in residency.

From a personal point of view, I can expect to hurt myself at the gym or snow shoeing or cross country skiing or something else at least once or twice a year. The older I get, the less likely that my body can rebound on its own. I have a strong aversion to taking drugs and have found that a chiropractor performs for me the same function an auto mechanic provides for my car. In fact, I'm going for a tune-up tonight.

If you think a 7.8 percent unemployment rate in this country is terrible, ask an unemployed 18-year-old how their job search is going.

I'll tell you, not well. Today, unemployed workers between the ages of 16 and 19 years old have an unemployment rate of more than 23 percent, according to the Bureau of Labor Statistics. That number falls to 20.9 percent among white kids and explodes to 39.3 percent for African-American youths. The dismal fact is that for America's young adults unemployment is 30 percent higher than the national average.

Youth unemployment is worse than at any time since the Great Depression and will remain stubbornly high largely because the young lack the experience and skills of older workers. So if you believe, like I do, that young people represent the future of this country, something better be done to turn these numbers around and pronto.

In my last column, I wrote that trade/vocational schools were making a comeback. And as this century picks up speed the demand for skilled workers in a variety of high-paying, blue-collar areas is going to accelerate. For many of today's unemployed youth, vocational training should be a no-brainer. Here's why.

Vocational training requires less time to complete than a college degree since most postsecondary vocational degrees can be had in two years. Unlike your college-educated brethren, you will have readily employable skills, therefore you can be working and earning money in as little as 24 months while many college grads will still be searching for a job. And you will do so without an enormous educational debt burden that most college grads will be required to pay down over the next 15-20 years.

But the future of vocational training, in my opinion, must do more. It must reach backward into our high school system. That's where the student's technical training should start. Let's face it, not everyone should go to college, nor do they want to. Yet, for the most part, our educational system is geared for that single objective. That is a big mistake.

Some students, maybe a lot of students, won't be attending college. What about them? Given the high cost of a college education today, many lower and middle income students already know they can't afford college. So why, they ask, should they even remain in a high school dedicated to preparing them for a college they will never attend?

I say bring back shop classes. Why not allow those students to spend at least half their time in a trade area, alternating a full week of career education and a week of academics?

What about trying a Swiss or Netherlands-style vocational education approach? In their systems, students in their last two-years of high school have the option of participating in a structured workplace apprenticeship, making money some of the week while spending the rest of the time in the classroom. That might explain why the Swiss unemployment rate among youths is only 5 percent.

Consider that in the Massachusetts' vocational technical high schools the dropout rate is half the rate of those at comprehensive high schools, according to a recent study by Pioneer Institute, a Boston-based research firm.

Why? Students, who are given a choice between preparing for college (the comprehensive approach) or preparing to learn a skill or trade, feel they have more control of the future. In addition, the academic and applied learning environment in mastering a vocation of their choice tends to keep the student's attention and reinforce their commitment.

Finally, the more a student can apprentice while in the classroom the better. Apprenticeships, in combination with academic education, will improve the transition from schools to careers and higher paying jobs. It can upgrade skills and fine tune them to the needs of our nation's companies. I say urge our nation's businesses to return to the apprenticeship and training model. It worked well in this country for decades and works splendidly today in Germany, Austria and other European countries.

President Obama, in his State of the Union address, appears to recognize the need for a change of direction in how we are educating and training our youth for the challenges ahead. I say he is on the right track. What do you say?

On the eve of what is supposed to be one whopping big snow storm here in the Northeast, one can only wonder if Mother Nature is preparing us for yet another horrendous weather year. Last year was one of the costliest on record.

In 2012, at least 11 weather events, each causing more than $1 billion in losses, were delivered upon this nation. Tornados, hurricanes, wildfires, and drought were just some of the fire and brimstone that left 349 people dead while leaving millions of inhabitants seeking shelter.

Out West, those "purple mountain majesties" were hidden by months of thick smoke as almost 10 million acres of national forest was reduced to blackened stumps. At the same time, those "fruited plains" and "amber waves of grain" shriveled away, replaced by acres of cracked, parched earth. After months of waterless weather, the 2012 drought spread over half the United States, from California, north to Idaho and the Dakotas and then east to Indiana and Illinois. Think "Dust Bowl."

That drought persisted all year and continues today in much of the nation's mid-section. Over 123 of those deaths and billions in damages can be attributed to that drought alone. Of course, the drought played a major role in spreading the wild fires, which gave us our second worst fire season in over a decade in the western U.S.

One can only wonder how the high temperatures interacted with other weather conditions to trigger an unrelenting series of tornados and severe thunderstorms in places like Texas, Oklahoma, Colorado and much of the Southern Plains. Forty-eight deaths, countless casualties and $14.5 billion in damages had many residents in a dozen states as shell-shocked as war victims.  

There was even an unusual combination of high winds and severe storms (called the Derecho Event) that cut a swath of death and damage through the mid-Atlantic from New Jersey to South Carolina this summer. It caused 28 deaths and $3.75 billion in losses.

There was also little left shining from "sea to shining sea" except search lights during the nation's two largest hurricanes: "Isaac," which blew in from the Gulf of Mexico and Hurricane Sandy that made a shambles of much of the East Coast.

It was Sandy that skewed the numbers last year. The Superstorm killed 131 people and estimated damages have peaked at $50 billion. Only 2005, the year of Hurricane Katrina, Wilma, Rita and Dennis, generated more deaths (2,000) and worse damage ($187 billion). And the damage caused by Mother Nature is on the increase.

Back in the '80s and '90s, according to the National Climatic Data Center, which is part of the National Oceanic and Atmospheric Administration, it was rare to see more than two or three $1 billion, weather-related damage events annually. We had many years where the losses totaled less than $20 million a year. But today, the standout years during those decades have now become fairly common. Billion-dollar events have become twice as frequent as they were back in 1996 and in the proceeding 15 years.

So as you read this today, "Nemo the Nor'easter," will have descended upon us. It is forecasted to pile up the white stuff at the rate of an inch an hour around here. Over in Boston, it could be much worse. Let's hope everyone survives it. Unfortunately, this may only be the first big weather event of many that we will endure this year. In which case, 2013 will simply be adhering to what is now the new normal in weather-related costs.

C'mon, Mother Nature, go pick on someone else.

It is one of the few businesses that continues to grow year after year. Whether one looks at the ads, the attendance or the number of television viewers, the Super Bowl has survived where others of its species have died off. It is truly one of the last mass-audience live television events of our society.

Super Bowl XLVII will be played on Sunday, Feb. 3, in the Mercedes-Benz Superdome in New Orleans. It will mark the 10th time the "Big Easy" hosted the event. The last one was in 2002. It could mean as much as $450 million in business for the city.

Now, that would only be half as much as New Orleans has spent preparing for the game. The city spent more than $1 billion on infrastructure improvements, including renovations at the airport, a new streetcar line, and enhancements to the Superdome itself. After the devastation of Katrina, New Orleans needed to rebuild and have used a number of major sporting events, including the NCAA men's basketball Final Four in 2012, a couple of BCS National Championship Games and the NBA All-Star Game in 2008 to do just that. But the Super Bowl is the big jambalaya in the menu of possible events.

Experts say that for every $100 spent in the city, about 50-70 percent remains there, while the rest leaks out into other surrounding locales. New Orleans, like other cities who have hosted the event, is hoping that by putting their best foot forward, they will convince some of the attendees to remain and even establish businesses in the areas.

Given that the attendance at the Super Bowl is largely a corporate event, businesses get first choice of rooms, flights, special events and just about everything else involved in the Super Bowl and the days surrounding it. The chance to shine cannot be underestimated and the city fathers know it.

For those of us unable to attend the live event, all is not lost. We can look forward to countless parties (either at home or your favorite bar or cafe), root for your favorite team, dance to the half-time show (Beyonce will man the stage this year) and, of course, watch the commercials.

Americans continue to watch the Super Bowl in record numbers. More than 46 percent of TV households watched last year's game, according to Nielsen, which makes it just about the most watched broadcast in U.S. history. And the wealthier you are, the more likely you are to tune in. For advertisers, who strive to reach the age demographic of 18-49 years old, the Super Bowl is the best game in town.

It is probably why Super Bowl ads keep climbing in cost. Ad slots for this year's game sold out at the asking price of $3.5 million per 30-second spot by December. That is up from $3 million/spot last year. But corporations will pay it because there is a gold mine for those who can come up with the right ad.

This year, viewers will see some big names populating the ads. Singer Beyonce, hip-hopper Jay-Z, supermodels Catrinel Menghia, Bar Refaeli and Kate Upton. And that is only a taste of the lineup. Personally, I will be looking forward to the return of the French bull dog, Mr. Quiggly, (which replaced Kim Kardashian in a Skechers' ad). Last year he captured the hearts, minds and pocketbooks of many of us.   

There will also be a number of new ad sponsors this year including Oreos. For me, the day after the event will be as much about my favorite commercial than it is the game. That's why the Super Bowl has become such a business generator for corporations.

Given that the ads are 58 percent more memorable than your average TV commercial, I can see why. If you doubt that, just recall the ad with the little boy dressed as Darth Vader. I bet you can even remember what auto manufacturer sponsored it. That company reaped a cool $100 million in free publicity from the spot, which is not bad for $3.5 million investment. When it comes to the Super Bowl, what is good for business, is also good for America, so let the games begin and the cashier register ring!