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Wild Oats Names New General Manager

David Durfee
WILLIAMSTOWN, Mass. — David K. Durfee is the new manager of Wild Oats Cooperative Market.

Durfee is stepping into the shoes of Michael Faber, who left last year to manage a co-op in Keene, N.H. He will oversee finance, marketing and operations for Wild Oats Market, which has nearly 40 employees and  sales of approximately $3.6 million last fiscal year.

A Berkshires native, Durfee is committed to local food production, sustainable living, and green business practices. He has promoted municipal composting, is very involved in his community through coaching and other volunteer activities, and has extensive experience working on non-profit boards and organizing community events.

"I was attracted to Wild Oats because of my desire to work in a values-driven and socially responsible organization," he said. "I'm looking forward to getting to know the Wild Oats community and working with the staff to build on the successes of the past few years."

Durfee, who currently resides in Shaftsbury, Vt., is a graduate of Williams College and holds a master's in business administration from Cornell University.

He was a senior forecasting analyst for the Vermont Country Store in Manchester, responsible for corporate sales budgeting and forecasting and oversight of the customer database. He also was director of marketing and communication for the Red Lion Inn in Stockbridge and its sister inn, Porches Inn in North Adams, and held management positions with Rodale Inc. in Emmaus, Pa., and Sanyo Electric Co. in Kobe, Japan.

"David's background in business, finance and marketing is a valuable addition to the expertise of the co-op's current strong management team," said Wild Oats board President Alison Kolesar. "We're excited to have him at the helm of our co-op and look forward to continued growth under his leadership."

Wild Oats Market is a member-owned, cooperative-based whole foods market specializing in local and organic products.
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