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Wild Oats Chef Finalist In Food Institute Competition

Greg Roach
WILLIAMSTOWN, Mass. — Wild Oats Market's chef Greg Roach will compete in the Food Marketing Institute's annual Supermarket Chef Showdown.

Roach was named as one of five finalists in the Family Meals Category for his winning Veggie Enchilada Casserole, designed as a healthy and delicious meal that's easy to prepare. The competition takes place at the institute's 2012 convention in Dallas from April 30 to May 3. The convention brings together some 25,000 industry professionals from 90 countries.

If he wins, Roach will compete for the title of "Grand Chef" in the Championship Challenge held on the last day of the convention. He represents Wild Oats Market against well-known national and regional supermarket chains like Publix, Roche Bros., Safeway and Wegmans. More than 350 recipes were submitted for the competition from 50 retail and wholesale companies across the country.

A graduate of the Culinary Institute of America, from which he received the Roth Outstanding Student Performance Award and the President's Scholarship, Roach's career has included stints in the kitchens of Wolfgang Puck, Jimmy Schmidt and Charlie Trotter. He was chef at Helen's Place for four years before joining Wild Oats in 2007. Since then, he has introduced hot-foods and salad bars, expanded its "grab n' go deli" and bakery operation, and introduced catering services.

Wild Oats Market is a member-owned, cooperative-based whole foods market specializing in local and organic products. The co-op is located at 320 Main St.
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Stephanie Farrington of Berkshire Food is contributing to our Eats blog — all about food, all the time. 


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