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The Independent Investor: Did the Digital Grinch Steal Christmas?

By Bill SchmickiBerkshires Columnist

Ever notice that however hard you try, the Christmas season is simply not what it once was? The routines and traditions you remember so fondly from your youth have somehow faded away. The digital age has transformed the holidays, and for some of us, the experience has been a mixed blessing.

When I was a kid, we left cookies and milk for Santa (no never mind that we lacked a fireplace for him to come down). Building on that tradition, I engineered faint footprints of ash the night before Christmas for my own child (Santa's, I swore solemnly the next morning) leading from the fireplace to the Christmas tree. Fast forward to today, kids can now call the North American Aerospace Defense Command (NORAD) and track Santa's Christmas Eve run if they want, so much for those visions of sugar plums dancing in their heads.

Technology has changed a lot more than Santa's travel itinerary. Take letters and greeting cards for example. Even though I still receive holiday cards in the mail, the volume has dropped precipitously. Personally, I dreaded signing stacks of cards while trying to create unique and heart-felt messages for people I barely knew. As for licking the back of envelopes and stamps, my lips still sometime purse simply at the thought of those days.

Today, in this era of Facebook and Instagram, there is no need to spend money on a card or stamp when a status update or sending a holiday-like photo over the Internet can be done rapidly and with little effort. You can wait until the last minute or send a barrage of messages as the "day" approaches if you so desire. Seven days of Hanukkah was just made for the Internet, in my opinion.

One of the largest changes in how we spend the holidays is shopping. I for one decry how Christmas, Hanukkah and New Years are now all about "the sale." The holidays have become so commercialized that the entire experience of sharing with family and friends is at best a side show while the main focus is on the loot received. Sure, back in the day, one would pick up something (singular) for a loved one, usually a few days before Christmas that required thought and effort. Over the years that has transformed into fighting crowds, buying whatever and waiting in checkout lines while searching for those perfect gifts.

Shopping online has changed all that, thank goodness. Now I can surf the web, buy the gift and even have it delivered to one's door gift-wrapped with a personal note. For fumble-fingered me, who can't wrap a present to save my life, this is a Godsend. Yet, I will admit that my loved ones appreciate it when I wrap their presents. They say it makes it real for them to get my lumpy packages trussed up like sandbags, so I still do it.

Digital shopping also allows me to shop worldwide, obtain better prices, greater variety and comparisons of products. It also helps those whose kids still believe in the Big Guy. I remember accidentally finding a stash of toys for me and my siblings in an upstairs closet one year. I was crushed until my Mother convinced me that Santa had simply dropped them off early for her to wrap. Obviously, I am still traumatized by the event. Today shopping online means those gifts arrive in cardboard and can be safely put away until Christmas, Hanukkah or both.

Although real Christmas trees have been replaced in many families with ready-made artificial ones, technology has vastly improved that sickly silver tinsel we used to use (and still vacuum up in the carpets six months later). Inflatable and animatronic Christmas characters, which move and groove, all sorts of digital tree ornaments,  along with apps that can turn your outside and inside decorations on and off make those once-a-year Holiday House Designers look positively artistic.

Next week we will continue this topic, but in the meantime, I would love to hear your own experiences in how the digital revolution has made over your holiday season. Just email your thoughts at my address below.

Bill Schmick is registered as an investment adviser representative with Berkshire Money Management. Bill’s forecasts and opinions are purely his own. None of the information presented here should be construed as an endorsement of BMM or a solicitation to become a client of BMM. Direct inquires to Bill at 1-888-232-6072 (toll free) or email him at Bill@afewdollarsmore.com.

     

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