Home About Archives RSS Feed

WE HAVE TO BE BETTER, WE LIVE HERE.

Lucy Pavalock

I passed an appliance center delivery truck on the Pike the other day that had that statement proudly emblazoned on the side. We hear “Shop Local”, “Eat Local” and now “Bank Local” consistently these days. As members of the business community, we don’t often talk about our responsibilities to those locally-minded consumers.

Consumers believe that by spending money locally they are keeping cash in their communities. Making the choice to buy from a small locally-owned business is a statement and it comes with some expectations.

As locally-minded small business owners, we say “thank you” by consistently doing a few things:

  • We work at providing excellent, personalized customer service. We know that consumers are our neighbors, the parents of our children’s friends and, very often, other small business owners.

  • We try to be excellent employers, offering competitive wages and benefits, even though that often requires us to pay ourselves less.
     
  • We do our best to give you competitive pricing on goods and services. In retail, it is nearly impossible to compete on price with large chain stores. We work hard to offer the best prices on high-quality merchandise. In the service industry, we are often forced to choose between quality and price, in regard to everything from hard goods to human capital. Maintaining a standard of quality builds trust and ensures longevity. 

One of the differences between a big box store (or a national bank) and a small local business is that the decision making is centered here. The owners, CEO’s and managers of local businesses are all part of our community. They are our neighbors and they share our area’s resources. They participate in our local economy, both personally and professionally. The money generated daily in their businesses gets deposited here and reinvested in the community. It is the circle of business.

So what else can we do? We can pay attention. We can ask these questions: “what are we doing right and what can we do better?” “What do you need and how can we help you get it?” We can have an impact on the quality of people’s lives because we help to shape this beautiful place. I like that statement. “We have to be better, we live here.” It makes me think about what it means to be a member of this community and take pride in the responsibility that comes along with it.

0 Comments
     
News Headlines
Brayton School Holds First Memorial Day Celebration
Berkshire Community College Students Inducted Into National Honor Society
United Way Funds MCLA Writing Camp Scholarships
Trade Out Old Woodstove With Help from Massachusetts Program
Wynn Presented with Jane Addams American Spirit Award
Student Art to Hang in Berkshire Family and Probate Court
Southwestern Vermont Medical Center Earns 'A' for Patient Safety
Cultural Pittsfield This Week: May 27-June 2
October Mountain Financial Advisors Appoints Managing Director
Residents Urge Attorney General to Appeal Pipeline Court Ruling


Categories:
Economy (11)
Finance (4)
Marketing (17)
Sales (4)
Archives:
Tags:
Berkshire County Advertising Financials Election Marketing Massachusetts Seo Survey Cnbc Security Books Search Engine Optimization Williamstown Facebook Ecommerce Measure Civil Liberties Economy Budget Seminar Deficit Nobel Prize Sales Social Media Bigcommerce Custom Business Solutions Small Business Marketing Berkshire Direct Web Security Chamber Of Commerce Cash Flow Analysis Education Public Safety Unemployment Entrepreneur
Popular Entries:
JC Penney and "black hat" SEO
Easier and easier
Chamber Seminar: Email Marketing
Why does "Tea Party" have to equal "Right Wing" or "extremist"?
Holy cow!
Nobel Prize in Economics Awarded for Theory on Why Unemployment Remains So High
What will the Berkshires look like in 20 or 25 years?
Is anyone else feeling this way?
Leadership
Invade my privacy all you want
Recent Entries:
Chamber Seminar: Email Marketing
That didn't take long
Holy cow!
JC Penney and "black hat" SEO
Easier and easier
Chamber Seminar on eCommerce
Gotta love 2011 so far!
Mass., NY could lose more seats in Congress
The 12 Days of Holiday Revenue Maximization for Your Online Store
5 New Online Services Perfect for Small Businesses