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Ask for help. Look at the numbers. Take control.
By: Lucy Pavalock On: 08:00AM / Tuesday July 27, 2010

One of my most important jobs as a business consultant is to listen. I go to networking events. I go to seminars. I meet with several different types of business clients each week. In general, I encounter people who seem to fall into two different camps:


Camp #1
Business owners who are excited about their work, are engaged in their businesses and actively participate in their professional communities.

Camp #2
Business owners who are tired, frustrated, and depressed - who have forgotten what they once loved about their chosen profession and feel enslaved by it.

Working with people from Camp#1 is exhilarating and inspiring. The collaborative work I do with the crew at Berkshire Direct is a privilege. In fact, our team at Custom Business Solutions is lucky to be able to work with a long list of clients that fall into that camp. We have diligently built a list of positive, motivated clients and partners.

Working with people from Camp#2 is also exhilarating and inspiring, but for different reasons. When I have the opportunity to work with small business owners from that camp it is because they have finally asked for help. Most of the entrepreneurs I encounter who feel out of control, helpless and stuck in their businesses either stopped analyzing the numbers when times got tough or didn’t know how to do it to begin with. There is no shame in not being an accounting expert when you start your own business. I wouldn’t call myself a very good plumber or electrician either, and like most people, I don’t call in the pros until something has really gone awry (and is maybe flooding the basement). We all put off asking for help in different areas.

Answer the old standard questions:
- Are you running your business or is it running you?

- Who’s driving the bus? (Do you have a vision? Do your people know it? Are they helping you move the business in the right direction under your leadership?)

- Where do you want to be in 5 or 10 years and do you know how you’re going to get there?

It’s scary to face reality sometimes, especially when we’ve taken a beating in a tough economy. It’s impossible to think creatively and to be excited about business when we are worried about being able to cover payroll and the mortgage. Knowing the truth and making a plan always feels better. It’s about taking control and taking responsibility for the future of your business and ultimately for your family.

Look at the numbers with a professional. Most of us will sit down with you for an hour and offer you a first look without it costing you anything but the time. Ask your accountant, your banker, your peers - someone you trust to give you an objective opinion or to recommend someone who can help you.

If your books are not in order enough for you to share your financials then it’s time to ask for help there. If you don’t know the truth, how can you fix what’s not working? It is usually cheaper in the long run to outsource those pieces of the business that you are not good at.

Once you know the truth and have some objective support, make some decisions, finds ways to adapt to the economic changes, look at selling, refinancing, or renegotiating your relationships.

You will feel better about your work. You will feel supported. You will know where you’re headed. And all of those “good feelings” come not from analyzing your emotions about what is going wrong with your business but instead they come from looking at the numbers and the cold hard facts. Only then can you solve what is stopping you from thriving in your business.

Ask for help. Look at the numbers. Take control. Breathe.



Tags: custom business solutions, berkshire direct, financials, books, cash flow analysis      
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