Home About Archives RSS Feed

That's A Wrap A Quick Hit On Spring Street

Patrick Ronan

 WILLIAMSTOWN, Mass. — John LeVardi worked the cash register before rushing out the door for a delivery. Jason Boucher handled a stream of orders while telling his employees that they were doing a good job.

It was a busy lunchtime rush on Wednesday in the newly-opened That's a Wrap location at 60 Spring St., but the store's co-owners, Boucher and LeVardi, had everything under control. The new store, which opened on Tuesday, April 27,  isn't the first business endeavor for either man; Boucher owns a That's a Wrap corporate franchise with locations in Pittsfield and Dalton, and LeVardi runs Krispy Cones Soft Serve Ice Cream in Lanesborough.

That's a Wrap, which specializes in sandwiches and wraps, also offers salads, soups, smoothies, a breakfast menu and catering services. Customers can sit down, order to-go or request a delivery.

The eatery distinguishes itself from other sandwich shops with a mission to provide a healthy, fast-food alternative. Judging by its steady flow of customers Wednesday afternoon, the word has spread quickly.

"We have a real good product, so I think that sells itself," LeVardi said.

"We're working to service the people of Williamstown," he added. "It's a beautiful location. It's real nice around here."

Jason Boucher, left, and John LeVardi recently opened their third That's a Wrap chain in Berkshire County, popping up on Spring Street in Williamstown.

Fourteen-year-old Sarah Apkin is a student at Pine Cobble School, which had a half-day on Wednesday. She went straight from school, lacrosse stick and all, to That's a Wrap — her second visit in the eight days since its opening.

"I'm familiar with the [franchise] because my mom went to the one in Pittsfield, and she said it was really good," Apkin said. "So once I found out about this one, I wanted to try it."

As a member of Pine Cobble's lacrosse team, Apkin seeks a diet that matches her athletic lifestyle.

"I had the chicken pesto flatbread," she said. "I think [That's a Wrap] is healthier [than other sandwich shops]. It's more original and it's fresher."

Kate Stephens, a senior at Williams College, was making her first trip to the eatery after hearing positive reviews from her friends. Like Apkin, Stephens was drawn to That's a Wrap because of its focus on freshness. A resident of Spring Street, she was delighted to see a new business in her neighborhood.

"It's good to not have another empty storefront on Spring Street," she said.

Boucher, who also runs the catering service at the North Adams Country Club, has been pleasantly surprised with business thus far, saying that the numbers have doubled their original projections.

"We're new, so we expected to be busy," he said. "But not this busy."

Boucher and LeVardi have interest in expansion and will be looking to open new stores in the Northampton/Amherst and Albany/Saratoga, N.Y., areas.

Tags: Williamstown, That's a Wrap      
News Headlines
Petition Voices Objection to Proposed Williams Art Museum Site
Northern Berkshire Santa Fund Kicks Off 2015 Campaign
North Adams Ready to Take Possession of Colegrove School
Pittsfield Bars Raising Security After Shooting Incidents
6th Annual Cop On Top Returns To Pittsfield Walmart This Weekend
Pittsfield Fires Police Union President For 'Misconduct'
Holiday Cards Support CATA Artists With Disabilities
Berkshire Tidbits: Time for Hanukkah, Christmas Foods
YMCA Hosts Free Youth Snowboarding Program
Ohio Baptists Erecting Monument in Cheshire to John Leland

Stephanie Farrington of Berkshire Food is contributing to our Eats blog — all about food, all the time. 


Seasonal Farmers Markets

Berkshire South Community Market
15 Crissey Road, Great Barrington
Saturdays through Oct. 27 from 11 to 3

Berkshire Mall Market
Sears parking lot, Route 8
Wednesdays & Saturdays through November from 8 to 2

North Adams Farmers Market
St. Anthony's Municipal Parking
Saturdays through Oct. 27 from 8 to noon

Great Barrington Farmers Market
Taconic Avenue & Castle Street
Saturdays through October from 9 to 1

Lenox Farmers Market
70 Kemble St., Shakespeare & Company
Fridays through Oct. 5 from 1 to 5

Oits Farmers Market
L & M Auto, 2000 East Otis Road (Rte. 23)
Saturdays through Oct. 6 from 9 to 1

Pittsfield Farmers Market
First and Fenn streets, across from the Common
Saturdays, May 11 through Oct. 26, from 9 to 1

Sheffield Farmers Market
Old Parish Church, Main Street
Fridays through September from 3 to 7

Williamstown Farmers Market
Spring Street parking lot
Saturdays, May 25 through October, from 9 to 1

Hoosick Falls, N.Y.
The Armory
Wednesdays, 4 to 7


Agriculture (8)
Asian (5)
Bakery (3)
Beverages (2)
Brewery (1)
Changes (12)
Closing (5)
Coffeehouse (2)
Deli (5)
Diner (3)
Education (4)
Farm (18)
Fine Dining (8)
Fun Stuff (43)
Italian (7)
Locavore (21)
Mexican (6)
Moving (5)
New Business (17)
Opening (19)
People (13)
Pizza (5)
Pub (0)
Vegan (3)
Alberg Winterfest Petrino's Fundraiser Award Local Food Eagle Street Pittsfield Hops And Vines Farming Gluten-free North Adams Barbecue Restaurant Soup Farmers Market Sushi Books Farm Mediterranean Wild Oats Food Csa Cafe Food Festival Great Barrington Wing Fling Breakfast Festival Competition Beverages Mezze Chocolate Hancock Shaker Village Berkshire Grown
Popular Entries:
New North Adams Restaurant Celebrates BBQ & Bourbon
Good Hospital Food. Who Knew?
New Cafe to Open in North Adams
Wild Oats Names New General Manager
New York Columnist Speaks on France & Food
Nudel Owner Nominated for People's Best New Chef
Desperados Reopening In North Adams
Cole Slaw Sandwich, Yumm!
That's A Wrap A Quick Hit On Spring Street
Something Fishy Is Happening In The Ocean
Recent Entries:
Lenox Chef Nominated for National Award
Wild Oats Chef to Attend National Healthy Food Conference
MediTerra In North Adams Closed for Winter
Storey Publishing Celebrates 'Soup Night'
Berkshire Food Festival Serves Up Local Fare on Sunday
North Adams Restaurant to Reopen With Med Menu
Barrington Brewery: Come for the Beer, Stay for the Cake
The Hub Restaurant Celebrates 5 Years on Friday
Nudel Chef-Owner Nominated for Top 100 Chef
Berkshire Grown Hosting March Maple Dinner