WILLIAMSTOWN, Mass. — John LeVardi worked the cash register before rushing out the door for a delivery. Jason Boucher handled a stream of orders while telling his employees that they were doing a good job.

It was a busy lunchtime rush on Wednesday in the newly-opened That's a Wrap location at 60 Spring St., but the store's co-owners, Boucher and LeVardi, had everything under control. The new store, which opened on Tuesday, April 27,  isn't the first business endeavor for either man; Boucher owns a That's a Wrap corporate franchise with locations in Pittsfield and Dalton, and LeVardi runs Krispy Cones Soft Serve Ice Cream in Lanesborough.

That's a Wrap, which specializes in sandwiches and wraps, also offers salads, soups, smoothies, a breakfast menu and catering services. Customers can sit down, order to-go or request a delivery.

The eatery distinguishes itself from other sandwich shops with a mission to provide a healthy, fast-food alternative. Judging by its steady flow of customers Wednesday afternoon, the word has spread quickly.

"We have a real good product, so I think that sells itself," LeVardi said.

"We're working to service the people of Williamstown," he added. "It's a beautiful location. It's real nice around here."

Fourteen-year-old Sarah Apkin is a student at Pine Cobble School, which had a half-day on Wednesday. She went straight from school, lacrosse stick and all, to That's a Wrap — her second visit in the eight days since its opening.

"I'm familiar with the [franchise] because my mom went to the one in Pittsfield, and she said it was really good," Apkin said. "So once I found out about this one, I wanted to try it."

As a member of Pine Cobble's lacrosse team, Apkin seeks a diet that matches her athletic lifestyle.

"I had the chicken pesto flatbread," she said. "I think [That's a Wrap] is healthier [than other sandwich shops]. It's more original and it's fresher."

Kate Stephens, a senior at Williams College, was making her first trip to the eatery after hearing positive reviews from her friends. Like Apkin, Stephens was drawn to That's a Wrap because of its focus on freshness. A resident of Spring Street, she was delighted to see a new business in her neighborhood.

"It's good to not have another empty storefront on Spring Street," she said.

Boucher, who also runs the catering service at the North Adams Country Club, has been pleasantly surprised with business thus far, saying that the numbers have doubled their original projections.

"We're new, so we expected to be busy," he said. "But not this busy."

Boucher and LeVardi have interest in expansion and will be looking to open new stores in the Northampton/Amherst and Albany/Saratoga, N.Y., areas.