Thursday, December 18, 2014 12:36am
North Adams, MA now: 36 °   
Send news, tips, press releases and questions to info@iBerkshires.com
The Berkshires online guide to events, news and Berkshire County community information.
SIGN IN | REGISTER NOW   

Home About Archives RSS Feed
The Independent Investor: Will Beer Become an Acquired Taste?
By Bill Schmick On: 05:18PM / Thursday March 21, 2013
Important
0
Interesting
0
Funny
1
Awesome
0
Infuriating
0
Ridiculous
0

Twenty-five years ago, American beer had more in common with spring water than with one of the oldest beverages of the human race. Today, thanks to a return to the methods of the past, microbreweries and craft beer brewers are hoping to create a renaissance among beer drinkers in America.

Overall, beer consumption in America has seen a steady decline for the past 20 years as consumers abandoned the practically tasteless, calorie-loaded brews in favor of new product offerings in the wine and spirits industries. In hindsight, the launch of Lite beers only made the matter worse. Beer experts debate whether the consolidation among American brewers using mass production techniques accelerated that downtrend or was simply a survival response in the face of disappearing profits and plummeting sales.

It doesn't matter, since the end result was the same. Today, two megacompanies (Anheuser-Busch InBev and Miller Coors) control 90 percent of the American market. That amounts to roughly $200 billion in sales, or 2.787 billion cases last year, a 1.3 percent decline from the prior year. The two big companies now have so many brands that your local bar can offer eight different brands of beer on tap and, unknown to you, all of them are made by the same company using roughly the same brewing procedures and priced carefully to create an illusion of real choice.

However, there is a burgeoning niche market of craft beers with names like "Flying Dog," "Green Pig" and "Sierra Nevada" that have wrestled a 6 percent market share from the big guys largely built on a return to producing beer in smaller batches with the highest quality ingredients. These mini-breweries have been embraced by as many as 50 million Americans. The segment grew 15 percent in volume and 17 percent in dollars last year, equating to about $10.2 billion in sales. There are 2,347 craft breweries operating in this country as of last year, comprising 1,132 brewpubs and 97 regional craft breweries, according to the Brewers Association. Most beer industry analysts expect that the craft-beer market share will continue to climb as more consumers are willing to pay up for tastier brews with hints of dark molasses, cherries and other exotic flavors.

The blossoming renaissance in demand for beer produced by small, independent brewers can be traced back to Boston Beer Co., the brewer of Samuel Adams beer, almost 30 years ago. Since then the market and the microbreweries have expanded to the point where the market is becoming even more segmented.

For example, a distinction is growing between microbreweries, especially regionals such as Sam Adams and Yuengling, which now account for as much as 1 percent of the overall beer market, and those breweries that produce no more than 6 million barrels of beer annually. They can usually be found within 10 miles of their customers.

Craft brewers, according to the criteria, should be independent, with less than 25 percent of their brewery owned or controlled by another alcoholic beverage industry member. Brewers should have at least 50 percent of its volume composed of all malt beers, which uses adjuncts to enhance rather than lighten flavor. Craft brewers, like great chefs, take the basic ingredients of beer—water, yeast, malt and hops — and produce wonderful and unusual flavors through innovation and education.

Recently, the two big brewers have been muscling their way into the micro and mini-markets producing their own brands disguised as craft beers. The attraction of higher profitability and additional growth, given that craft beers can cost twice the price (if not more) of a mass-produced domestic beer, makes that market irresistible.

The competition within the beer sector has always been fierce. There are now more breweries in this country than before Prohibition. It will be interesting to see whether once again the big guys, through money and clout, force the crafters off the shelf and out of the bars.  In the end, I believe, it will come down to whether America's consumers are willing to pay up for a sip, rather than a gulp, and acquire a taste for truly exceptional beer.

Bill Schmick is registered as an investment adviser representative with Berkshire Money Management. Bill’s forecasts and opinions are purely his own. None of the information presented here should be construed as an endorsement of BMM or a solicitation to become a client of BMM. Direct inquires to Bill at 1-888-232-6072 (toll free) or email him at Bill@afewdollarsmore.com.



0 Comments
     
News Headlines
Williams College Names New Men's Soccer Coach
Santa Claus Calls Pittsfield Children
Itís Time for This Family Discussion
North Adams Happenings: Dec. 17-23
Williamstown Food Pantry Readies Christmas Donations
Pittsfield Awarded Third Consecutive Grant To Combat Youth Violence
North Adams Commission Hikes Campground Seasonal Rates
Lanesborough School Committee's Barton Resigns
Clark Art to Charge Admission Starting Jan. 1
BRNC Wins Open Country Award From Outdoor Life

Bill Schmick is registered as an investment advisor representative and portfolio manager with Berkshire Money Management (BMM), managing over $200 million for investors in the Berkshires. Bill’s forecasts and opinions are purely his own and do not necessarily represent the views of BMM. None of his commentary is or should be considered investment advice. Anyone seeking individualized investment advice should contact a qualified investment adviser. None of the information presented in this article is intended to be and should not be construed as an endorsement of BMM or a solicitation to become a client of BMM. The reader should not assume that any strategies, or specific investments discussed are employed, bought, sold or held by BMM. Direct your inquiries to Bill at 1-888-232-6072 (toll free) or email him at Bill@afewdollarsmore.com Visit www.afewdollarsmore.com for more of Bill’s insights.

 

 

 



Categories:
@theMarket (152)
Independent Investor (207)
Archives:
December 2014 (3)
December 2013 (4)
November 2014 (4)
October 2014 (9)
September 2014 (5)
August 2014 (7)
July 2014 (2)
June 2014 (6)
May 2014 (9)
April 2014 (8)
March 2014 (6)
February 2014 (6)
January 2014 (8)
Tags:
Election Euro Interest Rates Oil Europe Recession Markets Banks Selloff Europe Rally Energy Housing Debt Deficit Commodities Bailout Stimulus Economy Crisis Metals Currency Stocks Pullback Federal Reserve Taxes Fiscal Cliff Jobs Greece Debt Ceiling Congress Stock Market Retirement Japan Fed
Popular Entries:
The Independent Investor: Understanding the Foreclosure Scandal
The Independent Investor: Don't Fight the Fed
@theMarket: QE II Supports the Markets
The Independent Investor: Does Cash Mean Currencies?
@theMarket: Markets Are Going Higher
The Independent Investor: General Motors — Back to the Future
The Independent Investor: How Will Wall Street II Play on Main Street?
The Independent Investor: Will the Municipal Bond Massacre Continue?
@theMarket: Economy Sputters, Stocks Stutter
The Independent Investor: Why Are Interest Rates Rising?
Recent Entries:
@theMarket: It's All About Oil
The Independent Investor: Is Russian Bear Back In His Cave?
The Independent Investor: The Truth Behind Black Friday
The Independent Investor: Is There a Doctor in the House?
The Independent Investor: The Pipeline Made Simple
@theMarket: Markets Are in Half Time
The Independent Investor: U.S. and China Square Off
The Independent Investor: Workers Get to Save More in 2015
@theMarket: All Clear
The Independent Investor: The Elephant in the Room


View All
Swimming: St. Joe s vs...
Emma Whitney and Jesse Tobin each won two events to lead...
Boys BB: St. Joe's vs Drury
The annual Gene Wein Boys Basketball Holiday Tournament got...
Boys BB: Monument Mountain vs...
The annual Gene Wein Boys Basketball Holiday Tournament got...
Girls BB: St. Joe's vs McCann
McCann Tech girl's win over St. Joe's, Monday night at...
Cheshire Church Christmas...
Cheshire residents walked or traveled by hayride to...
Sen. Downing's Holiday Open...
State Sen. Benjamin B. Downing held his annual holiday open...
Crane Winter Wonderland 2014
Santa's Winter Wonderland at the Crane Mansion.
Boys BB: Chicopee Comp vs...
The Drury boys basketball team recorded its first "W" in...
McCann LPN Graduates 2014
McCann Technical School's Licensed Practical Nursing...
MCLA Honors Adams Scholars
MCLA recognized the achievement of high school seniors who...
Wahconah Falls in State Title...
Wahconah never did get those points in a 43-0 loss in the...
Pittsfield March for Justice
More than 200 Pittsfield and county residents marched on...
Cheshire Tree Lighting 2014
Cheshire residents took a hayride to Town Hall where they...
Reindog Parade 2014
The annual Holiday Walk in Williamstown was led off by the...
Berkshire Creative Sparkle...
Berkshire Creative held its annual holiday Sparkle event at...
Pittsfield Tree Lighting 2014
Pittsfield held its tree lighting ceremony on Friday night...
Swimming: St. Joe s vs...
Emma Whitney and Jesse Tobin each won two events to lead...
Boys BB: St. Joe's vs Drury
The annual Gene Wein Boys Basketball Holiday Tournament got...
Boys BB: Monument Mountain vs...
The annual Gene Wein Boys Basketball Holiday Tournament got...
Girls BB: St. Joe's vs McCann
McCann Tech girl's win over St. Joe's, Monday night at...
Cheshire Church Christmas...
Cheshire residents walked or traveled by hayride to...
| Home | A & E | Business | Community News | Dining | Real Estate | Schools | Sports & Outdoors | Berkshires Weather | Weddings
Advertise | Recommend This Page | Help Contact Us | Privacy Policy| User Agreement
iBerkshires.com is owned and operated by: Boxcar Media 102 Main Street, North Adams, MA 01247 -- T. 413-663-3384 F.413-664-4251
© 2000 Boxcar Media LLC - All rights reserved