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Berkshire Living Folds
By: Staff Reports On: 01:35PM / Saturday May 07, 2011

PITTSFIELD, Mass. — The award-winning Berkshire Living has folded, according to a report in The Berkshire Eagle on Saturday.

Publisher Michael Zivyak told The Eagle on Friday that a deal to sell Berkshire Living and its affiliated titles to Delaware lifestyle publisher Today Media fell through at the "11th hour."

iBerkshires called the Berkshire Living office several times last week but no one picked up and also left phone and email messages for Zivyak when it became apparent the magazine's website was no longer being populated.

The regional lifestyle magazine, "The Good Life in the Country," offered interviews and features on local cultural attractions and leaders, reviews of music, drama, art and restaurants, and spotlights on homes, shops and other local offerings. It was recognized not only for its coverage but its design.

The financially strapped magazine and its BBQ: Berkshire Business Quarterly suspended publishing late last year. The deal was announced in early February and the magazine was to be relaunched in the spring while its online entities continued.

The Berkshire Daily e-letter and weekend preview have continued  to appear under Berkshire Living's editor Seth Rogovoy, although a notice on buying ads through BL was removed.

With the exception of some blog posts, most of the material on the website is dated; a lone listing for a Metropolitan Opera broadcast at the Mahaiwe is on the calendar. Zivyak's search for three salespeople is still on his blog and just a few weeks ago the magazine was searching for a graphic designer.

The Eagle caught Zivyak cleaning out the magazine's offices on North Street on Friday. He told the paper that Today Media had a "change of heart" and that an attempt to find another buyer failed.

The 17,500-circulation magazine was launched in 2004 with offices in Great Barrington and included BBQ, Berkshire Living Home and Garden and Berkshire Custom Publishing. It moved to Pittsfield a few years ago.



Tags: Berkshire Living, closed, magazine      
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