NORTH ADAMS, Mass. — Need a gross of Crayola crayons in violet? Now they're just a click away at Cascade School Supplies.
The 80-year-old provider of everything from glue to chalkboards to crayons of every color just launched a new and easier-to-navigate website.
The new site features improved item search options and a multi-level approval option that Cascade says is critical to school district business. The site also offers improved navigation, more specials and sale items, prioritized shipping of orders and delayed shipping options.
Cascade Paper Co. was established in 1931 in North Adams as a wholesale supplier of office and school materials, including furniture. It grew rapidly in the ensuing decades and moved to the Gale Shoe Co. mill on Brown and Grimes street in 1950, when Gale went under. It also operates out of the former Strong-Hewat Mill in Clarksburg.
Founder Robert O. Wells' children continue to own the operation which now offers more than 20,000 "consumable" items, such as those colorful crayons, pens, paper and glue, along with teaching aids and other materials. The company employs about 30 full time and more than 150 during the back-to-school season when it's filling orders from school districts and co-operatives around the Northeast. Cascade officials say it's the leading supplier in the Northeast for the K-12 school supply market.
"Cascade School Supplies is expanding on its already very successful Web business which has been working hand in hand with its catalog and bid business," said the release sent by Vice President Todd E. Shafer.
The new site allows for ordering small amounts as well as log-in area for school district and municipal purchasers to review bids and make bulk purchases.