Sunday, December 28, 2014 05:13pm
North Adams, MA now: 37 °   
Send news, tips, press releases and questions to info@iBerkshires.com
The Berkshires online guide to events, news and Berkshire County community information.
SIGN IN | REGISTER NOW   

Home About Archives RSS Feed
Follow iBWatercooler on Twitter
Simmons Expanding Into Customized Lines
By: Tammy Daniels On: 07:22PM / Tuesday August 24, 2010
Important
0
Interesting
0
Funny
0
Awesome
0
Infuriating
0
Ridiculous
0

Simmons Furniture is adding another Pittsfield location to the one it has in Adams, above, and in the Pittsfield Plaza.

ADAMS, Mass. — The 130-year-old Simmons Furniture is thinking 21st century with addition of a third venue that will offer customized options for the more discriminating consumer.

The company will open a 25,000 square-foot store in the Allendale Shopping Center in Pittsfield this fall that will offer some of its classic brand lines along with new additions focused on health and sustainable living.

"We have some great lines of custom furniture that we don't currently carry," general manager Donna Riley told us on Tuesday. "I think it really is something unique for the county."

Riley said the decision to open the new location was based on trends the company is seeing in consumers. They're more concerned with healthy living, selecting furniture and materials suited for their lifestyles and looking to spend money that may once have been used on getaways into "remaking their homes in a way that's about really living in them."

"We're noticing more and more people are coming in and want to do something more custom. They're thinking about how it affects their health," she said. That puts the focus on so-called green and organic materials and American-made and imported lines that offer greater customization and more versatile applications. It will also include accessories by local artists. And sometimes old is new, she said, such as the use of glider rockers to aid people suffering from diabetes and otehr leg circulatory problems.

"We're kind of going back to the way we did business in the old days, in the '70s," she said, recalling how her mother Phyllis Riley bought the Adams store in 1973 and began putting her own flourishes on the merchandise.

The new shop joins the 15,000 square-foot showroom in Adams and the 20,000 square-foot store in the Pittsfield Plaza, which will become more of an outlet. The three stores will provide a wide range of price points to ensure furniture offerings for every size pocketbook, said Riley. "I think there's room in the marketplace for all the furniture stores. "

In a statement, Phyllis Riley said, "This new location, named 'Simmons Lifestyle Furniture,' will hearken back to the roots of the original intent of the company: stylish, customizable, unique furniture at affordable prices."

The new store is expected to open in October; Riley wouldn't say which storefront in the center it's moving into because the current occupant has not yet announced it's relocating.



1 Comments
Tags: Simmons, furniture      
News Headlines
Prendergast Leads Battalion Past Danbury
'Top Five': Top Shelf
American Legion Auxiliaries Bring Cheer to North County Veterans
Lenox To Bid Main Street Paving, Water Line
New Youth Company to Stage ‘Little Women’ at Lenox Library
Guest Column: Are you ready for Christmas?
Merry Christmas From iBerkshires.com
Village Ambulance Upgrades Truck For Bariatric Patients
Learn About the Advantages of Mutual Fund Investing
BArT Announces Information Sessions and Shadow Days

 


Bill Schmick separates the bull from the bears in his weekly columns on investing and market wrap-ups.



Categories:
advertising (10)
agriculture (1)
arts (7)
automotive (4)
awards (16)
banking (41)
Beacon (1)
broadband (1)
business (52)
chamber (25)
closing (5)
development (23)
dining (5)
domestic animals (2)
energy (6)
entertainment (2)
federal (4)
finances (5)
food (5)
fundraiser (3)
green (2)
grocery (5)
hospitality/hotel (5)
housing (0)
insurance (3)
investment (6)
jobs (35)
labor (17)
laws (4)
Legislature (2)
manufacturing (9)
media (8)
medical (4)
networking (33)
new (22)
pricing (1)
projects (2)
promotion (6)
publishing (12)
radio (2)
real estate (8)
retail (29)
technology (13)
training (5)
transportation (1)
volunteer (1)
website (2)
wholesale (7)
workshops (6)
Archives:
September 2014 (1)
August 2014 (1)
March 2014 (2)
January 2014 (1)
Tags:
Sabic Breakfast Unemployment Wmeco Auction Baldwin Berkshire Chamber Merger Great Barrington Qualprint Crane & Co. Store Opening Flood Williamstown Berkshire Creative North Adams Gas Prices Walmart Talkberkshires Berkshire Chamber Of Commerce Bj's Pittsfield Expansion Jobs Berkshire Enterprises Currency Excelsior Pine Cone Hill Small Business Adams Berkshire Living Statistics Unemployment State Statistics
Popular Entries:
Berkshire Jobless Rates Drop
Bay State Continues to Add Jobs
Excelsior Brings Greeting Card Co. To North Adams
Covanta's Pittsfield Facility Gets High Marks from OSHA
New Dog Training Center Open in North Adams
White Hart Inn For Sale for $5M
Adams Co-Op, South Adams Bank Merger Approved
Williamstown Chamber Seeks Input on Future Role
Simmons Expanding Into Customized Lines
Real Estate Panel to Tour S. County, Pittsfield Sites
Recent Entries:
Berkshire Eagle Parent Mulling Newspaper Sales
Digitial First Puts Vermont News Buildings on the Market
Berkshire Chamber, Neal Hosting Facebook for Business Workshop
Winstanley Wins Big at Annual ADDY Awards
Eggs & Issues Event Focuses on Rail Cars, Development
State Unemployement Rate Drops Slightly
New Biotech Firm Setting Up in Pittsfield
Crane Museum Opens Retail Store
License Commission Approves River Street Package Move
North Adams Big Y Celebrates Renovations


View All
Co-ed Bowling: Multiple teams...
Tuesday afternoon co-ed Bowling Berkshire County League at...
Hanukkah at Berkshire Mall...
Hanukkah is celebrated at the Berkshire Mall on Sunday with...
Boys BB: Monument Mountain vs...
Chad Shade scored 14 points to lead the Pittsfield boys...
Girls BB: Mt Everett vs...
Monday night basketball Mount Everett wins over McCann Tech...
co-ed Swimming: Taconic vs...
Girls BB: Pittsfield vs Lenox
Pittsfield Girls BB defeated Lenox on Thursday night 64-33.
BYP at Mildred Elley
Berkshire Young Professionals held its monthly networking...
Girls BB: S Hadley vs Hoosac
Friday night girls BB game final - Hoosac 65 South Hadley...
Girls BB: Mount Greylock vs...
Greylock beats Wahconah 52-46
Hotel on North Construction
Media and local officials got a tour of the under...
Hockey: Wahconah vs Taconic
Andrew Beaudoin scored two goals and added an assist to...
Swimming: St. Joe s vs...
Emma Whitney and Jesse Tobin each won two events to lead...
Boys BB: St. Joe vs Drury
The annual Gene Wein Boys Basketball Holiday Tournament got...
Boys BB: Monument Mountain vs...
The annual Gene Wein Boys Basketball Holiday Tournament got...
Girls BB: St. Joe's vs McCann
McCann Tech girl's win over St. Joe's, Monday night at...
Cheshire Church Christmas...
Cheshire residents walked or traveled by hayride to...
Co-ed Bowling: Multiple teams...
Tuesday afternoon co-ed Bowling Berkshire County League at...
Hanukkah at Berkshire Mall...
Hanukkah is celebrated at the Berkshire Mall on Sunday with...
Boys BB: Monument Mountain vs...
Chad Shade scored 14 points to lead the Pittsfield boys...
Girls BB: Mt Everett vs...
Monday night basketball Mount Everett wins over McCann Tech...
co-ed Swimming: Taconic vs...
| Home | A & E | Business | Community News | Dining | Real Estate | Schools | Sports & Outdoors | Berkshires Weather | Weddings
Advertise | Recommend This Page | Help Contact Us | Privacy Policy| User Agreement
iBerkshires.com is owned and operated by: Boxcar Media 102 Main Street, North Adams, MA 01247 -- T. 413-663-3384 F.413-664-4251
© 2000 Boxcar Media LLC - All rights reserved