Friday, April 18, 2014 02:12pm
North Adams, MA now: 48 °   
Send news, tips, press releases and questions to info@iBerkshires.com
The Berkshires online guide to events, news and Berkshire County community information.
SIGN IN | REGISTER NOW   

Home About Archives RSS Feed
Follow iBWatercooler on Twitter
New Simmons Store Creates Allendale Alliance
By: Nichole Dupont On: 01:11PM / Friday November 12, 2010
Important
0
Interesting
0
Funny
0
Awesome
0
Infuriating
0
Ridiculous
0

Ward 1 Councilor Christine Yon cuts the red ribbon at the grand opening of Simmons Lifestyle Furniture with help from Mayor James Ruberto.

PITTSFIELD, Mass. — Shop owners at the Allendale Shopping center have welcomed Simmons Lifestyle Furniture into its fold. The store opening is not only the furniture company's third location, it marks the beginning of an alliance between related shops to offer consumers a broader palette for acessorizing their homes.

"This has always been the dream for us," store manager Donna Riley said. "It was a collective draw. We'd always sit around the dinner table and say 'this is what we should do.' Now we're doing it."

The 130-year-old Simmons also operates stores in Adams and in the Pittsfield Plaza on Route 20.

In addition to their own collective skills as designers and decorators, Riley and her mother, Phyllis Riley, have also signed on with the other stores in the shopping center to form the Interiors Resources Alliance, which includes Stevens World of Flooring (which recently added a discount flooring warehouse and includes Organize It home and closet organizational systems), Berkshire Fabric and Wallpaper and Litco Supply Co., which will be highlighting its Luxury Bath Center Showroom.

High-end bedroom sets are paired with modern recliners and accent pieces at the new Simmons.

Simmons celebrated its grand opening in Allendale on Thursday evening with supporters, other business owners and Mayor James Ruberto. Riley said moving into the large anchor space, formerly occupied by Stevens World of Carpets, has been an "unbelievable" experience thanks to her new neighbors.

"It's been a little bit of a long transition but everyone's been very welcoming," she said. "The doors have been open for about a week now and the purchasing is the same as in some of the other stores that we run. We've been having fun here, though, because we can really push the limits on style. We can go from really contemporary to really traditional. It's all here to visualize."

Indeed, the 25,000-square-foot space is filled with different styles and price points from $200 armchairs to $8,000 custom dining room tables. The store also offers bedroom, living room and dining sets, accent furniture, recliners and mattresses to name a few. The pieces are showcased in various themed settings, including a "Jetsons" living room complete with a bobble-head dog statue and futuristic glass folding tables.

High-end bedroom sets are paired with modern recliners and accents pieces in Simmons' Allendale store.

"Between all of us you can do anything," Riley said. "For shared customers, we're doing certain discounts. It's a new way for us to do business."

David Gopfert, owner of Berkshire Fabric and Wallpaper next door, said he was thrilled to have Simmons on board.

"This is a great addition to the center," he said. "It's going to drive a lot of people in this direction. It's one-stop shopping. There's everything for the budget-minded client as well as the high-end client."

Jan Barranger of Litco Supply was also at the opening to welcome her new neighbors.

"I'm thrilled to death that I have all of the resources my customers need here at Allendale," she said. "How nice to be able to say to a customer 'just walk up the stairs and take a left.'"

The Interiors Resources Alliance, said Ruberto, is a reassuring step in the right direction for the city's economic growth.

"Thank you for investing in the city of Pittsfield. This idea is terrific," he said. "This is really remarkable because small businesses are the backbone of Pittsfield and they are creating more jobs here. This is a mini design center, and we're very pleased that you've invested here."



3Comments
Tags: Simmons, furniture, Allendale      
News Headlines
Holiday Hours: Patriots Day
Pittsfield Lakefront Property Being Developed on Churchill Street
Committee Finds Leaking at Hoosac Valley High
Three Resign From Williamstown Affordable Housing Committee
Williamstown Fire Committee OKs Budget Request to Voters
"Draft Day": It's a Coin Toss
"Muppets Most Wanted": More or Less
PERC Shares Stories of Business Success
Adams Selectmen Ask For Pole Relocation on Roundabout
Area Responders Tested on Emergency Preparedness

 


Bill Schmick separates the bull from the bears in his weekly columns on investing and market wrap-ups.



Categories:
advertising (10)
agriculture (1)
arts (7)
automotive (4)
awards (16)
banking (41)
Beacon (1)
broadband (1)
business (52)
chamber (25)
closing (5)
development (23)
dining (5)
domestic animals (2)
energy (6)
entertainment (2)
federal (4)
finances (5)
food (5)
fundraiser (3)
green (2)
grocery (5)
hospitality/hotel (5)
housing (0)
insurance (3)
investment (6)
jobs (35)
labor (17)
laws (4)
Legislature (2)
manufacturing (9)
media (6)
medical (4)
networking (33)
new (22)
pricing (1)
projects (2)
promotion (6)
publishing (12)
radio (2)
real estate (7)
retail (29)
technology (13)
training (5)
transportation (1)
volunteer (1)
website (2)
wholesale (7)
workshops (6)
Archives:
March 2014 (2)
January 2014 (1)
December 2013 (2)
November 2013 (3)
September 2013 (1)
August 2013 (1)
July 2013 (4)
June 2013 (1)
May 2013 (4)
April 2013 (1)
Tags:
State Breakfast Great Barrington Expansion Berkshire Chamber Of Commerce Baldwin Talkberkshires Statistics Walmart Qualprint Berkshire Enterprises Crane & Co. Social Media Currency Williamstown Adams Unemployment Berkshire Living Pittsfield Bj's Gas Prices Auction Jobs Store Opening Unemployment Berkshire Creative Wmeco Sabic Excelsior Statistics Small Business Merger Flood Berkshire Chamber North Adams
Popular Entries:
Bay State Continues to Add Jobs
Berkshire Jobless Rates Drop
Adams Co-Op, South Adams Bank Merger Approved
White Hart Inn For Sale for $5M
New Dog Training Center Open in North Adams
Covanta's Pittsfield Facility Gets High Marks from OSHA
Excelsior Brings Greeting Card Co. To North Adams
Simmons Expanding Into Customized Lines
Real Estate Panel to Tour S. County, Pittsfield Sites
New Simmons Store Creates Allendale Alliance
Recent Entries:
Berkshire Chamber, Neal Hosting Facebook for Business Workshop
Winstanley Wins Big at Annual ADDY Awards
Eggs & Issues Event Focuses on Rail Cars, Development
State Unemployement Rate Drops Slightly
New Biotech Firm Setting Up in Pittsfield
Crane Museum Opens Retail Store
License Commission Approves River Street Package Move
North Adams Big Y Celebrates Renovations
House Repeals 'Tech Tax'
Sleepy's Closes in North Adams


View All
Softball: Lee vs Hoosac
4-14-14 Kassandra Kazimierczak went 2-for-4 with a double...
Baseball: MG vs Hoosac
4-11-14 Dan Flynn's suicide squeeze with the bases loaded...
Softball: MG vs McCann
4-11-14 Mount Greylock and McCann Tech played an atypical...
Sullivan School CPR Class
Seventh-graders at Sullivan School in North Adams learned...
Lacrosse: Mounties vs. Hoosac
Mounties overwhelmed Hoosac Valley on Wednesday 14-1....
North Adams Furnace St. Fire
Firefighters contained a top floor apartment blaze on...
Berkshire Chamber Career Fair...
More than 50 employers connected with job seekers at...
Lacrosse: MG vs St. Joe
Mount Greylock boys lacrosse team won 17-4 St. Joseph at...
Softball: MG vs Drury
4-8-14 Mount Greylock softball claimed a 7-2 victory over...
Wahconah High School Musical...
Wahconah Regional High School is putting on the 1930...
Drury Coach Marceau Benefit
Friends and supporters filled the Eagles Hall on Friday...
Lenox High International Fair
Lenox Memorial Middle and High School students got to...
Slice of Life Pizza 2014
Moments House's annual Slice of Life fundraiser that pits...
North Adams Hospital Closes
Union members and supporters of North Adams Regional...
2014 Berkshire Awards
The Berkshire Awards ceremony was held on Friday night at...
Chamber Night At Moments...
The Berkshire Chamber of Commerce visited the new Moments...
Softball: Lee vs Hoosac
4-14-14 Kassandra Kazimierczak went 2-for-4 with a double...
Baseball: MG vs Hoosac
4-11-14 Dan Flynn's suicide squeeze with the bases loaded...
Softball: MG vs McCann
4-11-14 Mount Greylock and McCann Tech played an atypical...
Sullivan School CPR Class
Seventh-graders at Sullivan School in North Adams learned...
Lacrosse: Mounties vs. Hoosac
Mounties overwhelmed Hoosac Valley on Wednesday 14-1....
| Home | A & E | Business | Community News | Dining | Real Estate | Schools | Sports & Outdoors | Berkshires Weather | Weddings
Advertise | Recommend This Page | Help Contact Us | Privacy Policy| User Agreement
iBerkshires.com is owned and operated by: Boxcar Media 102 Main Street, North Adams, MA 01247 -- T. 413-663-3384 F.413-664-4251
© 2000 Boxcar Media LLC - All rights reserved