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Area Residents Encouraged Downtown for Solid Sound Weekend
By Tammy Daniels On: 08:03PM / Monday June 17, 2013
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Arrows and footprints point the way from Mass MoCA down Main Street.

NORTH ADAMS, Mass. — The third Solid Sound Festival isn't just for music lovers.

Local officials stressed that the event, oft-dubbed "Wilco Weekend," is also an occasion for area residents to enjoy the many activities and late-night openings being planned in the downtown with the hope they will be dancing in the streets come Thursday night.

"Sometimes I think people in the community get lost in the sense that this isn't for us," said Mayor Richard Alcombright at a meeting Monday afternoon with some of the events coordinators. "I think we really have to send the message that it's for everyone."

Some 7,000 to 8,000 festivalgoers from 48 states and four countries will begin descending on Massachusetts Museum of Contemporary Art — and the city — beginning Thursday through Sunday.

The number's on the increase from the band Wilco's first curated festival held in 2010, when more than 5,000 attended the three-day event that mixes musical performances, talks and art installations at Mass MoCA. The festival took a year off last year.

But while thousands are heading into Mass Moca, there'll be plenty of activities for both area residents and visitors off-campus, including the kickoff of Downstreet Art on Thursday night.

The opening of the summerlong gallery series is a week early to take advantage of the Solid Sound draw.

Jonathan Secor, director of Massachusetts College of Liberal Art's Berkshire Cultural Resource Center, said he knew of a number of visitors coming a day early to include Downstreet Art into their festival weekend.

"One of the coolest things last time was the people who we saw a month or two later, who had originally come during the Solid Sound Festival, and they said they didn't have a chance to get downtown," said Secor of 2011's event. "How to do we capture them to come back on a regular basis?"

The answer lies in presenting the city's best foot forward, one that also encourages local residents to enjoy its attractions.

"We love the 7,000 visitors we're going to see but it isn't about just that," said Alcombright. "This is a community event ... to make a very enjoyable weekend not just visitors but for residents."

Thursday night includes a 45-part reading of Frederick Douglass' 4th of July address of 1852 by local officials — and anyone who like to sign up that night to participate. Nomadic Massive hosts a hip hop block party on Main Street to which everyone's invited. Both events are also part of Lift Ev'ry Voice.

"We're really trying to elevate the performance elements to really make sense with the art and what's happening," Secor said.

On the weekend, disc jockeys will be providing music on the main drag beginning at 11 p.m., about the same time the lights flick on, said Secor, adding that it will be some "fun stuff" with LEDs. Also look for a roving art installation in a pickup truck.

On the weekend, businesses and restaurants will be able to stay open until 2 a.m., and are being encouraged to provide attractions for residents and for the late-night crowd exiting Mass MoCA. Local residents were out in force in the downtown during the last festival.

"It was amazing how many locals were downtown just enjoying the night," said the mayor. "It's a great opportunity."

The new North Adams Chamber of Commerce has been coordinating with businesses, and helping those who may be new to Solid Sound to understand what it means for business. Restaurant maps and coupons through the chamber and BerkshireMenus will be distributed, along with the DownstreetArt Art Map.

"From beginning to end, it's going to be a busier day," said chamber President Glenn Maloney. "There are so many more choices than a year ago."

Above, Jonathan Secor expects Downstreet Art to attract not only area residents but festivalgoers; right, Mayor Richard Alcombright said the city's public safety is prepared for the influx of visitors.

Inside MoCA, there'll also be booth space with information about the city, and 15 volunteers will mingle with the crowd in "talk to a townie" shirts to answer any questions visitors might have and offer directions.

On Sunday, the Main Street Market opens from 9 to 2 on Main Street between Holden and Eagle streets with more than 40 vendors, ranging from produce to jewelry to handmade soaps.

"We heard so frequently that that was one of the highlights" of the last festival, said Veronica Bosley, the city's director of tourism and events.

The Holiday Inn was reportedly sold out by Thursday; Solid Ground, the campsite at Noel Field Athletic Complex, is also sold out with 340 sites (up 90 from 2011) and the overflow is being redirected to "Hurricane Camping" at Hoosac Valley High School in Cheshire.

"We anticipate a hard and fast start [on Friday]," said Jodi Joseph, director of communications at Mass MoCA. The festival kicks off at 6:30 that night with the prime attraction being Wilco's "all request show" at Joe's Field on the museum campus. "... As a venue, we've really upped our game."

People are expected be trickling in during Friday afternoon, and Joseph expects the city to be "beyond bustling by about 4 or 5 o'clock."

Three-day passes are still available, as are Friday and Sunday single-day passes.

"It's just an exciting time for the community to kind of share North Adams with people who are coming from far away," said Bosley.



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Wilco's Solid Sound Fest Tickets Now On Sale
Staff Reports On: 10:50AM / Friday November 30, 2012
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Updated 4:30 p.m. The "early worm" tickets are sold out. But the "early bird" tickets for $124 are still available.

 

 


Updated 2:00 p.m.: Tickets are going fast. There are less than 100 "early worm" tickets left.

 


NORTH ADAMS, Mass. — Tickets for the 2013 Solid Sound Festival went on sale Friday with an "early worm special."

Tickets for the three-day festival organized by Wilco are $99 in limited quantity now and when they sell out, another batch of limit quantity tickets will be $124 and eventually $149. They are available here.

The festival featuring musicians, artists and comedians begins on Friday, June 21, and will conclude on Sunday, June 23, at Massachusetts Museum of Contemporary Art.

A full lineup has not yet been announced. Campsites at Noel Field, dubbed "Solid Ground," will also return with sites for $90 per tent — with a maximum of four people per tent — and $120 for an RV.

The band canceled last year's festival which draws thousands to the downtown in favor of touring to promote their new album. However, they did return to MoCA for a benefit concert.

Check out some of our photos from the 2011 event here.



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Wilco Offering 1,000 Tickets to Mass MoCA Benefit
Staff Reports On: 09:23AM / Tuesday April 10, 2012
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NORTH ADAMS, Mass. — Those having a Wilco withdrawal because of the absence of Solid Sound Festival this year have a chance to catch them in a benefit performance on Tuesday, July 31.

The band returns to the Hunter Center at the Massachusetts Museum of Contemporary Art with 100 percent of the proceeds going to the nonprofit museum. Tickets will be sold by a "name your price" auction and a lottery.

Capacity is capped at 1,000, with general admission and a standing-room only configuration. The benefit is courtesy of Wilco, with additional support from Higher Ground Presents.

"On a different and more intimate scale than Wilco's other New England appearances, this will be a rare opportunity to feel Wilco's 'whole love' up close," said Mass MoCA Director Joseph Thompson. "The museum galleries will be open until 30 minutes before the performance that evening for those who want to take in some art as part of their visit."

The first 500 tickets will be sold to bidders who make the highest offers at www.massmoca.org/wilco_benefit.php over a 2 1/2 day period that begins at 10 a.m. on Friday, April 13, and runs through 10 a.m. on Monday, April 16.

To maximize the chance of getting tickets — and also support Mass MoCA — bidders are being encourged to make the highest offer they can. Those whose bids are not among the top 500 will still have a chance to score tickets to this performance when their bid is placed into a random lottery. Bidders drawn from a hat will be offered the opportunity to purchase a pair of tickets at the price named on their bid form.

"It's an experiment, which we hope proves to be more civilized, more fair, and more fun than the standard mode of ticket sales," said Thompson, "And we hope it brings Mass MoCA the strong charitable support which is at the heart of this special evening."

Wilco has been curating the popular Solid Sound Festival at the museum, which includes music, comedy, art and culture. The two festivals so far have drawn upwards of 5,000 to the three-day events but the planned annual event was put off until next year because of scheduling.

The main draw has been Wilco, which has performanced at least twice at each festival and whose members have participated in workshops and demonstrations throughout the festival weekends. The festival returns to Mass MoCA on June 21, 2013.

Wilco's latest album, the Grammy-nominated "The Whole Love" is out now on the band's own dBpm Records.


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Solid Sound Festival Takes Year Off
Staff Reports On: 01:01PM / Friday January 13, 2012
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Wilco will not organize a Solid Sound Festival this year but promised to return in 2013.
NORTH ADAMS, Mass. — The Solid Sound Festival will not return this summer but will be back in 2013.

The last two years the concert, organized by the band Wilco, attracted thousands of people to the Massachusetts Museum of Contemporary Arts. This year will be a hiatus for the festival but it is scheduled to return in June of 2013.

"The festival is dearly loved by all of us - from the band to the staff who organize and execute it  - so the decision to take 2012 off was not an easy one," said festival co-organizer and Wilco manager Tony Margherita in a press release. "However, with the release of Wilco's latest album, The Whole Love, on their own newly launched label, followed by a lot of touring both home and away, well, we've had a pretty crazy year. All that factored in to deciding that the best thing for us and for the festival would be to give ourselves enough time and energy to really focus on making Solid Sound 2013 the best one yet."

The band plans on performing a special benefit concert this summer at MoCA but the date of that show has not been set.

"We also understand the financial impact that taking the year off will have on MASS MoCA, our incredible host and not-for-profit partner in the festival," Margherita said. "It is our hope and intention that this summer's benefit concert will lessen that impact and present Wilco with another opportunity to bring our fans to a place that is very dear to us."

The 2013 festival is scheduled for June 21 through June 23. A lineup and ticket information is expected to be announced in the next few months.


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Solid Sound Solid Success
By: Tammy Daniels On: 10:46AM / Tuesday June 28, 2011
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Ponchos were the de rigeur fashion at Solid Sound Festival this weekend.

NORTH ADAMS, Mass. — The second annual Solid Sound Festival started soggy but ended with sunshine as more than 6,000 music lovers descended on sleepy North Adams for three days of Wilco-selected fun.

There's no doubt the influx (nearly half the city's population) was a boon to business. There were lines to get into restaurants and the number of feet on the street was remarkable. They filled up hotels and motels throughout the area and some 230 campsites at "Solid Ground" at Noel Field.

The festival was a family affair for many.

The Hub did a record 514 covers (last we knew) by the wee hours of Sunday morning; more than 300 old '60s and '70s vinyl albums flew out of Empire Antiques. Inside the Massachusetts Museum of Contemporary Art, there were lines at the locally-operated food booths. The Rotary had sold more than half their 3,000 hot dogs by mid-Saturday afternoon. Despite the 150 kegs rolled into the campus, Public Safety Director E. John Morocco said there had been no incidents.

Fans of alt-rock Wilco came from near and far and ranged from the sharply dressed to those in casual shorts and T-shirts, from the stroller to the gray-haired. Children were ubiquitous - being pushed and carried, dancing and playing.

Amy Joyce of Albany, N.Y., was there on Saturday afternoon with her husband and three children ages 2,4 and 6. Both Wilco fans, the couple had driven in for two days. The constant rain hadn't deterred them; a lot of the activities for the kids were inside Massachusetts Museum of Contemporary Art, she said

Classic vinyl was in demand.

We're more than happy to be here to see them," said Joyce, adding they'd come last year was well. "We made a weekend out of it."

The Joyces had opted for a motel over a campsite. "We're not that brave!" laughed Joyce.

Festivalgoers huddled under umbrellas and the numerous "skyways" dating from the complex's days as a mill, and sported the fashion of the day: ponchos in bright primary colors and mud boots (for the hardier, sandals and no protection). As the music moved through the several outdoor venues, the crowd flowed forward to surround each stage, stomping through puddles.

"This is awesome, everything is awesome," said Ken Williams, who'd driven from Somerville to spend a soggy weekend at Solid Ground. Williams, "a big Wilco fan," had missed last year's festival and had to hear about it secondhand from a friend. "So I had to come this year."

He had nothing but praise for the festival, the area and the people. "I've never been to North Adams before. It would have been better if the weather was nicer ... but it's a beautiful place."

The band thanked their fans for being so devoted.

Friend Liz Sussky of Amherst, who'd come to spend the day, chimed in it "was a beautiful drive up here." Both said they would definitely return.

On Saturday night, a brief thunderboomer had MoCA volunteers herding the crowd into the protection of the galleries, an emergency procedure worked out in case bad weather struck. But the thunder was the last gasp — the skies (almost) cleared and fans moved back into muddy Joe's Field to hear Wilco's second performance of the festival.

Wilco lead singer Jeff Tweedy nodded to their dedication, telling the sea of bobbing heads: "thank you for being so devoted and standing in the rain. ... Thank you, so much."

Afterwards — seven encores afterwards — the crowd spilled out onto Main Street as the city stayed up late to party.

Still, there were a few people wondering, like the elderly lady who spotted my photo press pass on Saturday night, "What's a Wilco?" After a second successful festival, no one should be left questioning the windfall that is Wilco.



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Solid Sound Festival curated by Wilco at Massachusetts Museum of Contemporary Art runs Friday through Sunday, June 21-23.

We're keeping this blog to let you know who's here, where to go, what's happening, the best places to eat and other things of interest to both residents and concertgoers.

Important Links:

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