Home About Archives RSS Feed

Local Designer Offers Berkshire-Inspired Fabrics

Tammy Daniels

NORTH ADAMS, Mass. — Walks along the Hoosic River inspired Martha Flood's line of designer fabrics displayed in her new studio space on Eagle Street.

The fabrics also mark the freelance surface-pattern designer's first step in producing and marketing her own patterns.

"It's so fun to take a concept and produce it as a reality," said Flood recently in her new studio. "I spend a lot of time engineering the pattern so it looks like it just fell out of the camera."

A sign announcing the store sat the window of the former Skiddoo retro shop since she'd received Planning Board approval last September, but elements had conspired to prevent its renovation and opening until late last month. http://www.iberkshires.com/story/32378/North-Adams-Planners-Approve-Ballet-Textile-Spaces.html

Flood, a Syracuse (N.Y.) University graduate, has been working in textile and wallpaper design for 30 years. She was working on a camouflage design a couple years ago when she got involved in the North Adams Artists Cooperative and expanded upon the concept. The results were shown at the co-op's gallery during Downstreet Art.

That became the jumping off point for The Woodlands Collection, a set of six designs echoing the Berkshires forests and riverbanks of bark, leaves, stones, water and brilliant Queen Anne's lace.

The very green-inspired cloth is also green in intent. The heavy canvas weave is produced by a company in North Carolina out of recycled plastics. The digital printing non only reduces waste, it signficantly cuts the time from concept to production. "It opens up a range of possibilities for what designers can produce," said Flood.

The fabric, which runs $64 a yard, is heavy enough for upholstery and light enough for use in products such as totes, pillows and shades. Right now, Flood has four designs - Black Cherry Bark, Hoosic River, Autumn Leaves, Lichen Wood, Savoy Birch and Queen Anne's Lace. She's considering with playing with color for several of them, such as a bluer "Hoosic River." 

She's shopping the designs commercially but the fabrics are available off-the-rack at her studio.

Flood's decision to move her studio from the Eclipse Mill to the more visible Eagle Street location comes in part from her participation in the local Assets for Artists program, a collaborative effort of several cultural, educational and business entities that helps artists develop business plans and access grants. 

"I felt really empowered to have a place and to know what to do," she said.

Store hours are Wednesday to Sunday from noon to 6 and at other times by appointment or chance. For more information: Martha Flood Design.
 

Tags: Flood, Eagle Street      

Support Local News

We show up at hurricanes, budget meetings, high school games, accidents, fires and community events. We show up at celebrations and tragedies and everything in between. We show up so our readers can learn about pivotal events that affect their communities and their lives.

How important is local news to you? You can support independent, unbiased journalism and help iBerkshires grow for as a little as the cost of a cup of coffee a week.

News Headlines
Pittsfield Reconvenes Resource Recovery As Trash Talk Starts Over
MCLA Women's Lacrosse Falls at Mass Maritime
Williams Softball Rallies Past Middlebury
Doe Saved From Adams Flood Chute
'Ready Player One': It's All a Game
Concert Benefits Girls Empowerment
MCLA Presents 'Into the Woods'
Three Berkshire Communities Could Benefit as 'Opportunity Zones'
BCC Students to be Inducted Into National Honor Society
NCF Honors 13 Williams Students, Alumni

 


Bill Schmick separates the bull from the bears in his weekly columns on investing and market wrap-ups.



Categories:
advertising (10)
agriculture (1)
arts (7)
automotive (5)
awards (16)
banking (41)
Beacon (1)
broadband (1)
business (52)
chamber (25)
closing (5)
development (23)
dining (5)
domestic animals (2)
energy (6)
entertainment (2)
federal (4)
finances (5)
food (5)
fundraiser (3)
green (2)
grocery (5)
hospitality/hotel (5)
housing (0)
insurance (3)
investment (6)
jobs (35)
labor (17)
laws (4)
Legislature (3)
manufacturing (9)
media (8)
medical (4)
networking (33)
new (22)
pricing (1)
projects (2)
promotion (6)
publishing (13)
radio (2)
real estate (8)
retail (29)
technology (13)
training (5)
transportation (1)
volunteer (1)
website (2)
wholesale (7)
workshops (6)
Archives:
Tags:
Store Opening State Statistics Social Media Berkshire Enterprises Berkshire Chamber Of Commerce Berkshire Living Berkshire Creative Breakfast Jobs Sabic North Adams Wmeco Small Business Unemployment Williamstown Walmart Qualprint Adams Auction Baldwin Expansion Currency Flood Merger Gas Prices Unemployment Bj's Great Barrington Crane & Co. Pittsfield Excelsior Sales Tax Statistics Talkberkshires
Popular Entries:
Excelsior Brings Greeting Card Co. To North Adams
Berkshire Jobless Rates Drop
Bay State Continues to Add Jobs
Williamstown Chamber Seeks Input on Future Role
Aladco Installs New 'Green' Washing Machine
Storey Publishing to Host Next Creative Challenge
New Dog Training Center Open in North Adams
White Hart Inn For Sale for $5M
Carbone Dealership Empties Lot
Real Estate Panel to Tour S. County, Pittsfield Sites
Recent Entries:
Biz Briefs: Mr. Tire, Tax Holiday, Business Directory
Berkshire Eagle Parent Mulling Newspaper Sales
Digitial First Puts Vermont News Buildings on the Market
Berkshire Chamber, Neal Hosting Facebook for Business Workshop
Winstanley Wins Big at Annual ADDY Awards
Eggs & Issues Event Focuses on Rail Cars, Development
State Unemployement Rate Drops Slightly
New Biotech Firm Setting Up in Pittsfield
Crane Museum Opens Retail Store
License Commission Approves River Street Package Move