Tuesday, September 23, 2014 02:39pm
North Adams, MA now: 64 °   
Send news, tips, press releases and questions to info@iBerkshires.com
The Berkshires online guide to events, news and Berkshire County community information.
SIGN IN | REGISTER NOW   

Home About Archives RSS Feed
That didn't take long
By: Allen Jezouit, @BerkshireCountyBusiness On: 09:57AM / Monday February 28, 2011
Important
0
Interesting
0
Funny
0
Awesome
1
Infuriating
0
Ridiculous
0

Well, it sure didn't take Google long to respond - with actions, not words - to the New York Times story that came out last week about JC Penney's alleged "black hat" SEO techniques. According to today's Wall Street Journal, Google has modified its search engine algorithms to prevent websites from using JC Penney's techniques to game the system. (See Google Revamps to Fight Cheaters, Wall Street Journal, Monday, Feb. 28, 2011).

It will be interesting to see just how effective Google's changes are, and how much they impact the page ranks of sites that heretofore had relied upon "white hat" SEO techniques. If you rely on your site for new leads, new business, etc. (and who doesn't these days), you need to pay careful attention to your site's rankings over the next few weeks to see if there are any changes resulting from Google's algorithm mods. Our guess is that the more extensive your link building efforts, the more likely this will effect you.



Write a comment - 0 Comments            
Easier and easier
By: Allen Jezouit, @BerkshireCountyBusiness On: 03:24PM / Thursday February 17, 2011
Important
0
Interesting
1
Funny
0
Awesome
0
Infuriating
0
Ridiculous
0

Technology marches on. I am regulary blown away by how simple things can be when super smart software engineers figure out ways to take advantage of big picture opportunities.

We have built several ecommerce stores for clients on the BigCommerce platform. We just love it. BigCommerce has recently created functionality that allows a store owner to have a "Shop" tab on their Facebook page. We setup a few of these in the past week. One is for local maple syrup producers and alpaca farmers Sweet Brook Farm. You can check out the shop tab on their Facebook page here:

http://www.facebook.com/#!/SweetBrookFarm?sk=app_342349437729

The other one is for a former local non-profit now located in Boston, the National Patient Safety Foundation.  You can check out the shop on their Facebook page here:

http://www.facebook.com/pages/National-Patient-Safety-Foundation/197731443331?v=app_342349437729&ref=ts

Creating the Shop pages in Facebook was a simple 3 step process.

1) Install the BigCommerce app on the Facebook page.

2) Tell the BigCommerce app the URL of the store's home page.

3) Click save.

That's it. BOOM! You're live with a fully featured shopping page embedding into your Facebook page. Unbelievable how slick and simple this is to work with.

Love that technology stuff ...



Write a comment - 0 Comments       Tags: BigCommerce, facebook, social media      
Chamber Seminar on eCommerce
By: Allen Jezouit, @BerkshireCountyBusiness On: 11:49AM / Tuesday February 08, 2011
Important
0
Interesting
0
Funny
0
Awesome
0
Infuriating
0
Ridiculous
0

Chamber Business Seminar: eCommerce and Your Business by Berkshire Direct

Date: Tuesday, February 22, 2011
Time: 8am-930am
Place: The Orchards, Adams Road, Williamstown
Speakers: Kevin Ellingwood, Jeff Stripp, and Allen Jezouit
Cost: FREE for Chamber Members

The team from Berkshire Direct will conduct another Chamber Business Seminar on Tuesday, February 22nd at the beautiful Orchards Hotel to talk about making the web work for your business. This presentation will focus on conducting sales transactions online, walking through the strategies and tactics required to be successful. Reservations are requested. Please call (413) 458-9077 or email info@williamstownchamber.com.

Berkshire Direct's newest partner, Kevin Ellingwood, ran Victoria Secret's website business for 5 years and followed that up with a stretch running the website and marketing for a successful online medical durable goods marketer. When combined with the Berkshire Direct team's other experiences in the online world, this seminar will bring you valuable perspectives on the strategies and tactics required for successful eCommerce in 2011 and beyond. The seminar will be relevant for folks considering the move to online sales as well as folks already selling online who are looking to grow their business.

Please contact Judy Giamborino at the Williamstown Chamber at (413) 458-9077 or via email at info@williamstownchamber.com to confirm your seat.



Write a comment - 0 Comments       Tags: ecommerce      
Really?
By: Allen Jezouit, @BerkshireCountyBusiness On: 08:00AM / Thursday July 29, 2010
Important
0
Interesting
0
Funny
0
Awesome
0
Infuriating
0
Ridiculous
0

Massachusetts Ranked #5 in CNBC's Top States for Business 2010!

Can you imagine? Massachusetts was ranked #5 in CNBC's recent survey of the top states for business in 2010. While it should come as no surprise that the top four are:

1) Texas (1508 points)
2) Virginia (1477)
3) Colorado (1456)
4) North Carolina (1381)

I have to admit that as a small business owner who consults with a lot of other small businesses I am stunned about Massachusetts earning a #5 ranking, up from #8 in 2009 and #12 in 2007. To hear most people talk, Massachusetts is one tough place to do business. How did it happen?

Let's dig into the numbers a bit. According to CNBC.com, the states are ranked on 40 different metrics in 10 key categories. The maximum score possible is 2,500. #1 Texas scored 1,508 while Massachusetts scored 1,375. Although Massachusetts ranked relatively low in such areas as Cost of Doing Business (#39 out of 50), Transportation & Infrastructure (#39), and Cost of Living (#40), we ranked very well in such areas as Education (#1), Access to Capital (#2), Technology & Innovation (#3), and Quality of Life (#6).

Berkshire County's neighboring states certainly do not fair was well. New York is ranked #24, Connecticut is #35, and Vermont is #37. However, New York was second only to Pennsylvania in terms of year over year improvement in overall rank. Pennsylvania moved up from #33 in 2009 to #20 in 2010, while New York improved 12 spots from #36 to #24. PA's Economy improving from #37 to #15 fueled their big move. Likewise New York's economy improving from #20 to #2 drove their big gain in overall rank. At the other end of the spectrum, Vermont was the biggest decliner in 2010 versus 2009, falling seven spots from #30 to #37.

Looking at the specifics of how NY, CT, and VT faired ... New York is ranked #50 in Cost of Doing Business, #49 in Workforce, #45 in Business Friendliness, and #43 in Cost of Living. Those 4 low scores really hamper New York's ability to compete. Connecticut is #47 in Cost of Doing Business and #45 in Cost Living. Vermont went from #35 in 2009 to #42 in 2010 for the Cost of Doing Business factor and from #36 to #40 on Access to Capital which contributed to the decline in their overall ranking.

The rest of the Northeast/New England struggles, too. New Hampshire is overall #19, Maine is #39, and Rhode Island is #49 (ouch!), making Massachusetts truly the jewel of the Northeast. So, while it is expensive to do business here, you get what you pay for:

- an educated workforce who enjoy the quality of life they get here

-a tradition of incubating innovative, high-tech companies in and around our world-leading education institutions

- banks willing to finance the innovation.

Let's hear it for Massachusetts!



Write a comment - 0 Comments       Tags: massachusetts, entrepreneur, cnbc      
Page 1 of 1 1  
News Headlines
Lanesborough Eyeing Police Station Renovation
North Adams Housing Authority Accepts $3.5M Budget for 2015
Butler Takes Over As Chamber President
Williamstown Selectmen Seek Flag Submissions, Set Tax Rate
Williams Seniors Urged to Be Open to New Experiences
Cat Who Survived Tornado Visits Pittsfield's Berkshire Pathways
Letter: Stroudwater Report
Pittsfield Singer Seeking IndiGogo Boost to Fame
UCP Honors Volunteers, Staff at 53rd Annual Meeting
Downtown Pittsfield Construction Update, Sept. 22-26, 2014


Categories:
Economy (11)
Finance (4)
Marketing (17)
Sales (4)
Archives:
Tags:
Advertising Public Safety Security Survey Berkshire Direct Measure Web Security Seo Financials Nobel Prize Bigcommerce Search Engine Optimization Small Business Marketing Sales Custom Business Solutions Cash Flow Analysis Election Chamber Of Commerce Deficit Facebook Economy Berkshire County Marketing Seminar Civil Liberties Ecommerce Cnbc Budget Entrepreneur Unemployment Books Education Williamstown Social Media Massachusetts
Popular Entries:
JC Penney and "black hat" SEO
Why does "Tea Party" have to equal "Right Wing" or "extremist"?
Easier and easier
Holy cow!
Nobel Prize in Economics Awarded for Theory on Why Unemployment Remains So High
What will the Berkshires look like in 20 or 25 years?
Chamber Seminar: Email Marketing
Leadership
Is anyone else feeling this way?
WE HAVE TO BE BETTER, WE LIVE HERE.
Recent Entries:
Chamber Seminar: Email Marketing
That didn't take long
Holy cow!
JC Penney and "black hat" SEO
Easier and easier
Chamber Seminar on eCommerce
Gotta love 2011 so far!
Mass., NY could lose more seats in Congress
The 12 Days of Holiday Revenue Maximization for Your Online Store
5 New Online Services Perfect for Small Businesses


View All
Soccer: Commerce vs McCann
McCann Tech's Fuller Closing in on Hundredth Point. Nico...
UCP Annual Meeting 2014
United Cerebral Palsy of Berkshire County dedicated its...
Volleyball: St. Joe s vs...
Saint Joseph's 18 13 13 0 Wahconah 25 25 25 3
Girls Soccer: Mt Greylock vs...
The Wahconah girls soccer team earned its fifth straight...
Soccer: Hoosac Valley vs...
Hoosac, Taconic Boys Play to Scoreless Tie
Football: Wahconah vs Drury
Final at Drury, Wahconah over Drury 42-6.
Girls Soccer: Lenox vs Hoosac
Hoosac Valley posts an 8-2 win over Lenox.
Walk a Mile at 3rd Thursday
The annual Walk a Mile in Her Shoes, kicking of September's...
Barrington Stage BYP Social
Berkshire Young Professionals were at the Barrington Stage...
Soccer: Wahconah vs...
The Pittsfield boys’ soccer team had the complete package...
Soccer: Taconic vs Drury
Drury boys soccer 3-1 loss to Taconic, Wednesday afternoon....
Golf: Monument vs Mount...
Two standout rounds for Mount Greylock and one standup move...
Volleyball: Lee vs Mount...
Lee 3, Mount Greylock 0, The visiting Wildcats won 25-23,...
Soccer: Mount Greylock vs...
Eric Hirsch scored twice and set up two goals to lead the...
Josh Billings RunAground 2014
The team from Pittsfield's Allen Heights Veterinary won the...
Football: Amherst vs Williams
Football: Amherst vs Williams in a scrimmage on Saturday...
Soccer: Commerce vs McCann
McCann Tech's Fuller Closing in on Hundredth Point. Nico...
UCP Annual Meeting 2014
United Cerebral Palsy of Berkshire County dedicated its...
Volleyball: St. Joe s vs...
Saint Joseph's 18 13 13 0 Wahconah 25 25 25 3
Girls Soccer: Mt Greylock vs...
The Wahconah girls soccer team earned its fifth straight...
Soccer: Hoosac Valley vs...
Hoosac, Taconic Boys Play to Scoreless Tie
| Home | A & E | Business | Community News | Dining | Real Estate | Schools | Sports & Outdoors | Berkshires Weather | Weddings
Advertise | Recommend This Page | Help Contact Us | Privacy Policy| User Agreement
iBerkshires.com is owned and operated by: Boxcar Media 102 Main Street, North Adams, MA 01247 -- T. 413-663-3384 F.413-664-4251
© 2000 Boxcar Media LLC - All rights reserved