Despite the recent scare caused by Omicron, the new novel coronavirus mutation, retailers are hoping consumers will continue spending in December 2021. I like that bet.

 

The National Retail Federation (NRF) is expecting a record holiday season totaling a take of between $843 billion and $859 billion in revenues throughout November 2021 and December 2021. That would be a record year for retailers such as Target, Walmart and Amazon.

 

Time is running out, however, given that we have less than three weeks to go until Christmas Day.

 

Remember, too, that the shopper began picking up gifts earlier than normal this year due to fears of continued supply chain shortages. Many consumers, fearing that popular gifts may be out of stock, or subject to shipping delays, were shopping for gifts as early as September 2021.  

 

The most recent data indicates that the total number of shoppers, as well as average spending, fell during the extended Thanksgiving weekend compared with sales results during the last two years. During the five-day Thanksgiving weekend, almost 180 million shoppers descended on the nation's retailers, but that is six million less than in 2020, and 10 million less than in 2019.

 

The average spend-per-customer came to $301.27, compared to $311.75 last year, and $361.90 in 2019.Cyber Monday saw a 1.4 percent decline versus last year. The NRF indicated that the price point of shopping carts rose by almost 14 percent on Cyber Monday (19 percent for the holiday season in general), as consumers bought more higher-priced, big-ticket items. However, some of those gains were the result of a higher rate of inflation.

 

Sky-rocketing prices due to inflation may have deterred some shoppers. Price pressures have also been partially responsible for reducing the number and amounts of discounted items offered by retailers this shopping season. Between now and the end of the year, the average discount on many items will fade to no more than 5-10 percent, according to some experts.

 

The disappointing numbers between Black Friday to Cyber Monday could also be the result of poor timing.  Most shoppers woke up to the news that South African medical experts announced a new and, possibly more virulent, coronavirus mutation on Black Friday morning. I know my own family's mood was impacted by the news, and any shopping intentions were immediately curtailed for the rest of the weekend.

 

Since then, the stock markets had plunged, fearing the worst, but then rebounded.  Recent data seems to support that this new strain, Omicron, is no worse than the present Delta mutation and that existing vaccines should be effective against Omicron. This should bolster the consumer's confidence that the U.S. economy will continue to grow, jobs will remain plentiful, and spending for the holiday season can continue unabated.

 

Retailers will tell you that we are in the "December Lull." It refers to the few weeks between Cyber Monday and leading up to Christmas Eve when consumers sit on their hands, feeling somewhat shopped out. That does not mean the consumer is finished shopping, they are just waiting for their second wind.

 

I am guessing that about 50 percent of holiday shopping is in the bag, but that still leaves half of America's gifts to buy. For me, I'll put my faith in the consumer who wants to celebrate a better world by spending — thanks to the safety provided by vaccinations.

 

Most investors blame the discovery of a new, possibly more virulent mutation of the coronavirus for the decline in stocks this week. No doubt there is some truth to that, but equally as important was the change in monetary policy enunciated by Jerome Powell, the chairman of the Federal Reserve Bank, this week.

 

Readers have seen the S&P 500 Index decline by about 4 percent since the Thanksgiving week. The announcement that a new COVID 19 variant, dubbed Omicron, had been discovered in Africa, surprised the investment world. Friday, Nov. 26, we saw a substantial 2 percent downdraft in the financial markets. The move was exaggerated by the absence of a sizable number of traders who had decided to take a long weekend. Since then, markets have been whipsawed daily based on the latest Omicron headlines.

 

Unfortunately, it will take several weeks before scientists and the medical community can determine the severity of this new threat and if the present regimen of vaccinations are effective against this new mutation.  In the meantime, every strategist, pundit and taxicab driver will throw their two cents into the virus mix, creating even more confusion.

 

Of course, the direct outcome would be that the present vaccines are not effective against Omicron. Global economies would need to shut down once again, and new vaccinations, which would take months to create, would be required to stop the spread of sickness and death.

 

On the positive side, some believe that while Omicron is more contagious, it is not as lethal. In which case, the rapid spread of the mutation would first infect and then inoculate the unvaccinated worldwide, thus creating a sort of herd immunity. I think that somewhere in between lies the truth.

 

While Omicron has become a negative factor, it was not the only change in the financial picture. On Tuesday, Nov. 30, during testimony before the U.S. Senate Banking Committee, Powell did what appeared to be an about face on monetary policy. Until now, the Fed's chief goal was to reduce unemployment at the expense of a higher inflation rate. Powell appeared to take on a new mantle, that of the nation's chief inflation fighter, casting aside his former dovish stance towards continued easing of monetary stimulus.

 

Readers should refer to this week's "The Retired Investor" Thursday column for the reasons why. While investors and consumers will likely be relieved that the Fed's focus is switching to fighting inflation, the policy shift presents some clear and present dangers. The main weapon in the Fed's arsenal in reducing inflation is less monetary stimulus. Powell has already said that the FOMC, in their December 2021 meeting, will be discussing moving up their timetable for reductions in asset purchases.

 

The obvious next move would be to move forward with their plans to raise interest rates. Higher interest rates, after over a decade of rate declines, might create more than a few hiccups in a stock market close to record highs. I suspect that much of the downside this last week in equities was as much about the Fed's plans as it was about Omicron.

 

So where does that leave the markets this month? I suspect we will see more of the same kind of volatile action in the weeks ahead. I am tempted to say that we have already put in the highs of the year, but I don't want to sound like the Grinch Who Stole Christmas quite yet. We could still see a Santa Claus rally, but we face some formidable barriers to more upside.

 

We have the debt ceiling deadline on Dec. 13, 2021, followed a day later by the two-day FOMC meeting. We could see an impasse on the debt ceiling, as well as a decision by the Fed to further reduce their asset purchase program. And Omicron could turn out to be worse than anyone expects.

 

What troubles me about today's market is the elevated level of the VIX, the risk index. It is at the highest level since the COVID-19 crisis of March 2020. Anything above 20 on the VIX indicates a high probability of large swings in prices for stocks and indexes. If I look at price behavior on the S&P 500 Index, I suspect we are in a wide 200-point range of volatility with as much downside risk as 100 points to 4,450 potentially 100 points higher to 4,650. If we drop below this range, prepare for a bad Christmas. On the plus side, I would give the markets an all clear above 4,650.  

 

On Tuesday, Nov. 30, during testimony before the U.S. Senate Banking Committee, Jerome Powell, chairman of the Federal Reserve bank, did an about face on monetary policy. Powell appeared to take on a new mantle, that of the nation's chief inflation fighter, casting aside his former dovish stance towards continued easing of monetary stimulus. Investors are asking "what changed?"

 

"We're now looking at an economy that's very strong and inflationary pressures that are high," Powell said. He went on to say that it might be "appropriate to wrap up our purchases a few months earlier."

 

Powell was referring to the planned tapering of the Fed's monthly purchases of fixed income assets. Since March 2020, the Fed has purchased at least $120 billion in Treasury bonds, and mortgage-backed securities as part of an emergency monetary stimulus program to combat the effects of the pandemic on the economy.

 

Last month, the Fed, after months and months of preparing the market for a purchase reduction, finally announced they planned to reduce purchases by $15 billion per month until the purchase program ends sometime next summer. Investors, having taken that on board, were suddenly told this week that the timetable may be accelerated.

 

For weeks, central banks have been struggling with rising prices throughout the global economy. Several nations have already taken steps to rein in inflation by raising interest rates. Here in the U.S., the annual inflation reached its' highest level in 30 years two months ago. As inflation continues to climb and spread throughout the economy, the pressure for the Fed to do something has mounted.

 

Inflation, like almost everything else in this nation, has become a political football. Republicans have used the fear of inflation to scuttle the administration's Build Back Better spending proposal. At the same time, Democrats have argued that pulling back support for the economy until unemployment returns to its pre-pandemic levels would be a mistake. As it stands, the nation has recovered about 75 percent of the jobs lost, but there are still millions of Americans that have yet to return to the labor force.

 

The fly in the employment ointment continues to be the coronavirus. Each new variant of the virus delays further gains in labor force participation. Over the Thanksgiving weekend, for example, another variant called Omicron, presented itself with the first case discovered in California. Depending upon the outcome of this new threat, the risk to inflation could rise as supply chain problems worsen throughout global economies.

 

At this point, however, inflation is increasing its hold on more and more areas of the economy, regardless of the supply chains problems. "I think the risk of higher inflation has increased," Chairman Powell said, adding that he fears inflation will persist "well into next year."

 

Powell's testimony before Congress was his first public appearance since President Biden nominated him for a second term. As I mentioned, inflation has become a political problem, especially for the president. Was it an accident that Powell's stance on inflation altered just a week after his nomination?

 

No one knows what the two men discussed during their meetings, but it doesn't take a rocket scientist to imagine that the issue of inflation came up. Some think that Fed vice chairman, Lael Brainard, lost out for the top spot because she was perceived to be a little less hawkish on inflation.

 

Whether political or not, Jerome Powell's decision to tighten monetary policy in the months ahead, while the coronavirus continues to be a serious issue, heightens the risk to investors in the future. 

 

Consumers are making up for last year's subdued Thanksgiving holiday. Air travel has jumped. Traffic on the roads is expected to be heavy. Grocery stores are crowded, and families are getting back together again all over the country. Hurrah!

 

As most readers know, last year's holiday was a bit of a dud largely because of the pandemic. Fewer people travelled. Instead, many of us decided to play it safe. Across the nation, family members decided to remain home, avoid the possibility of contagion, and postpone celebrating together until this year. That was a smart decision. In the meantime, the coronavirus cases have declined, vaccinations rates have risen, and America has reopened its borders to vaccinated foreign travelers

 

For tourists and other visitors, New York City, Las Vegas, and Disney World top the list of favored holiday destinations during Thanksgiving week, according to Trivago, a leading global accommodation search platform. On the domestic front, Triple A is predicting that 53.4 million people plan to travel during the holiday (myself included). That is up 80 percent from last year. This uptick in travel is likely to cause some chaos on the roads, rails, and airports, but nothing out of the ordinary for one of the most traveled holidays of the year.

 

Inflation and supply chain issues, however, are presenting a variety of obstacles for consumers.  Higher gasoline prices are raising the cost of travel. The average price at the pump is around $3.40 a gallon for this week, which is the highest price in seven years. The supply chain shortages in the semiconductor sector have hurt new vehicle production overall, which has led to a scarcity of rental cars. Car rentals prices (if you can find one) are through the roof.

 

Thanksgiving dinner will also be more expensive, according to the American Farm Bureau Federation.  A dinner for 10 people is pegged at $53.31, which is a 14 percent increase from last year. That sounds awful high, but last year prices were depressed. The average total cost of that same dinner in 2020 was $46.90. That was a $2.01 decrease from 2019, and the lowest price tag for a Turkey Day dinner since 2010.

 

Supply shortages have also cropped up on the grocery shelves. Canned jellied cranberry sauce, produced by Ocean Spray, a cooperative of more than 700 farms, may not be easy to find this year. It seems that there is a can shortage that has forced the cooperative to switch can sizes. The disruption created a scarcity of the Thanksgiving staple just in time for the holiday. Supplies of cold storage frozen turkeys are also at their lowest level ever. Prices for items such as pie crusts, dinner rolls, veggie trays, and fresh cranberries have seen double-digit increases. The good news, however, is that stuffing mix, for some reason, suffered a 19 percent price decline.   

 

Consumer data indicates that shoppers also hit the grocery stores somewhat earlier this year to get ahead of rising prices and worries that there might be product shortages. Shoppers have also been switching to lower price brands and are visiting multiple retailers in search of lower prices. Count me as guilty of all the above.

 

As a side note, I will be visiting with family for the holiday and staying over into the weekend. As a result, I won't be posting my usual Friday market column this week. To all my readers, have a Happy Thanksgiving.

 

Stocks and bonds traded in a tight range for most of the week. Some stocks were rewarded, while others punished, based on their earnings results. The U.S. dollar hit a series of new yearly highs, and just about everyone is waiting for President Biden's pick to head the Federal Reserve Bank.

 

That announcement could come as early as this weekend. Chairman Jerome Powell's term will end in February 2022. He is a Republican, picked by former President Donald Trump. He had a somewhat rocky relationship with the ex-president but did manage to maintain the independence of the central bank despite Trump's attempted interference. His track record through the pandemic makes him a strong choice for a second term.

 

An equally strong candidate for the job is Lael Brainard, a Fed Governor since 2014, and an economist (as well as a Democrat). She is perceived to be a bit more dovish than Powell (if that is possible), but as far as policy is concerned there is little difference between the two candidates.

 

There has been some talk that there may be a more hawkish dark horse candidate in the wings. Inflation has become both an economic as well as a political problem for the president. While the pandemic and its aftermath are the reasons inflation has risen, it is the person sitting in the White House who catches the blame. As such, some think Biden might be tempted to look further afield, picking someone who might be able to reign in inflation a little faster. 

 

The House was scheduled to vote Friday on the $1.7 trillion Biden social spending program. The Congressional Budget Office (CBO) released its estimate of what all this spending will ultimately cost the country in the years ahead. The CBO found that the bill would contribute $367 billion to the deficit over a decade. The Democrat leadership immediately pushed for a vote and will likely succeed. Next, the legislation goes to the Senate where it will be debated and changed before coming up for a vote. That process will probably require several weeks.

 

Expectations for a strong holiday spending season were reinforced this week by several big retail companies who are predicting that the consumers will be willing to spend, despite labor shortages, supply chain issues, and higher price tags due to inflation. While this is good news for the economy, it creates additional worries over the future rate of inflation for investors.

 

We are already seeing the impact of inflation on some companies where profit margins have suffered due to higher input costs. Passing those costs on to consumers works for now in some sectors, but there will come a time when consumers reduce their spending in the face of still-higher price increases.

 

The higher the inflation rate climbs, the more pressure it places on central banks to control it by raising interest rates. As I have written, several central banks (especially in emerging market countries) have already begun that process. Investors fret that the Fed has miscalculated the strength of inflation and will be forced to taper faster and raise interest rates sooner than they have indicated. The bond market is assuming the Fed will raise rates three times in 2022 — in June, September, and a third hike in December. A change in those assumptions could spell trouble for the financial markets.

 

Normally, the holiday-shortened week ahead is kind to the stock markets. But there is no such thing as normal in today's markets. Technically, financial markets are open all week, except for Thursday and half of Friday, but most traders take Friday off. Therefore, it wouldn't take much to move markets given the anemic volume and lack of participants. It wouldn't surprise me to see an abnormal week ahead, either up or down.