Berkshire International Film Festival Hosts Free Panel Discussion On Publicity

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Not only does the Berkshire International Film Festival strive to present the community with important and exciting film programming all year long, but our goal is to also collaborate with other organizations and people to present a wide-array of relevant and varied events. In doing so, BIFF is allowed the opportunity to play a unique role in the region helping to foster imagination, discussion and growth. To that end, BIFF is pleased to invite you to join us on May 10 at 4:00 PM for a very special panel event exploring the topic of publicity, as follows:

ART & COMMERCE:

"From film to farming . . . how publicity can work for you"

These are challenging economic times, publicity is free, and BIFF wants to help you take you and your business to the next level! Hollywood has always utilized the power of publicity to the ninth degree, why can't Hollywood on the Housatonic?

WHEN:

Saturday, May 10, 2008 from 4:00 PM - 5:00 PM


WHO/PARTICIPANTS:

- Dr. Jan Seward, WBCR-Radio, moderator http://www.berkshireradio.org


- Sylvia Cancela, marketing consultant, Red Barn Communication, LLC

- David Carriere, publicist and author of PUBLICITY - http://www.davidcarriere.org

- Gary Hill, film publicist and founding partner Falco Ink in NYC

- Elizabeth  Keen, co-owner of Indian Line Farm - http://www.indianlinefarm.com/

WHERE:

Pearl's Restaurant
47 Railroad Street, Great Barrington, Massachusetts
From 5:00 - 6:00 P.M. B.I.F.F. will host a wine and cheese hour with the panelists and all in attendance, and David Carriere will be available to sign copies of his forthcoming book PUBLICITY. This event is free and open to the public.
If you would like to contribute information on this article, contact us at info@iberkshires.com.

Former Harry's Supermarket Under Construction for Restaurant

By Brittany PolitoiBerkshires Staff

PITTSFIELD, Mass. — Construction is underway to transform the former Harry's Supermarket into a restaurant

Late last month, the Conservation Commission greenlit some tree pruning on the property. New windows and a new door can be seen in the front of the building. 

"It's a substantial renovation that's currently underway here," Brent White of White Engineering said, speaking on behalf of the applicant and owner, Huajie Zhu. 

A fire gutted the longtime Wahconah Street supermarket in 2023, and the following year, Zhu purchased the property for $460,000 two years ago to build a restaurant with hibachi in the existing footprint of the more than 100-year-old building. 

White explained that the project has been ongoing for over a year, and the Community Development Board granted the property a waiver to reduce the minimum required number of parking spaces so that additional spaces aren't needed.  

He noted that, looking at the site plan, there is very little room to do so. A mirror will be installed near the sharp turn on Bel Air Avenue to alleviate traffic concerns. 

Pruning will be done on trees in the southeast corner of the existing paved parking lot, as a number of branches are hanging over. The new owners also intend to patch, sealcoat, and re-stripe the parking lot. 

A fire tore through the building less than an hour after the supermarket closed for the day three years ago. An automatic sprinkler system is required for the new use. 

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