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Friday November 21, 2008
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MountainOne Raises Breast Cancer Awareness

By Jen Thomas - October 05, 2007

MountainOne employees of all kinds participated in Denim Day. Pictured here are Myra Wilk, Richard Alcombright and Kristen LaFleur.
NORTH ADAMS - Even on "Casual Fridays," employees at the four businesses that compose MountainOne Financial Partners, MHC don't wear blue jeans.

This Friday, however, was different.

"In the banking world, there is a very conservative dress code," said Eva Sheridan, the director of human resources for MountainOne. "Blue jeans are not in our dress code whatsoever."

Today, workers were able to break the rules just this once, as the 170 employees at MountainOne slipped on their most comfortable pair of jeans in honor of "Lee Denim Day." Celebrated this year on Oct. 5, the nationwide event aims to raise money and awareness for the treatment, early detection and grassroots support for breast cancer.

Started last year by one of Hoosac Bank's Customer Service Representatives, Kristen LaFleur, "Denim Day" is a fun way to get the word out about this devastating disease.

"I'm an avid breast cancer awareness advocate and I wanted a way for MountainOne to get involved with the cause," said LaFleur. "I wanted to show the community that we do more than just banking. We actually care."

LaFleur, whose mother succumbed to breast cancer 10 years ago, is always looking to support the cause in any way she can. And though she sees Denim Day as a way to honor her mother's memory, she thinks it's more important to spread the word about breast cancer in order to help others.

"Today is my dedication to my mother, but it's not just about me. It's about the entire MountainOne family and showing how much we care about our customers."

MountainOne is composed of Hoosac Bank, Williamstown Savings Bank, Coakley, Pierpan, Dolan and Collins Insurance Agency, Inc., and True North Financial Services, Inc.


Cynthia Sault, Jennifer Meaney and Eva Sheridan
Each employee who wanted to participate in the festivities donated at least $5 to the Women's Cancer Programs of the Entertainment Industry Foundation. Those who made an additional $5 donation were entered into a raffle for gift certificates for local restaurants.

Other treats included a pink ribbon-shaped cake, pink M&M candies, pink balloons and pink pins.

"This event was so meaningful and so special for us," said Sheridan. "Having a Denim Day is a morale booster and participation is really an inspiring to do."

Raising approximately $790 by mid-afternoon tallies, MountainOne is committed to exploring ways to support other causes throughout the year by engaging employees, Sheridan said.

"It's amazing to see everyone get involved like this and we'd like to start working for other causes, maybe something more local," she said.

For more about "Lee Denim Day" visit http://www.denimday.com/index.html .
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