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Visitors Bureau Starts Search for LeaderBy Jen Thomas - November 08, 2007
ADAMS - As the Berkshire Visitors Bureau moves forward with its search for a new president and CEO, Ray Smith is confident the board of directors will pick the best man for the job - even if it's not him.
"If it's me or another candidate, we're going to be in good hands," said Smith, who began working as the acting CEO in July after longtime leader William Wilson Jr. retired.
"We're in a period of some change and technological advance and the right candidate needs to have not only stellar communication skills and a strong sense of the region but also the ability to collaborate and rally the necessary parties. I'm certain, no matter what, that the search committee will select the best person for the job."
On Wednesday, Brain Butterworth, chairman of the board of directors, announced that the Visitors Bureau has hired a Minnesota-based travel industry executive recruiting company, SearchWide to handle the search. The Internet site (www.searchwide.com) will present the board with approximately six candidates in early December in the hope that a new CEO can be named in January.
"We're looking for the best possible candidate available," said Butterworth, noting that the search is both statewide and nationwide.
In a statement, Butterworth said "We are using this time, following SearchWide's process, to look at the organization and the tourism economy to ensure that we place the best individual to lead us into the future. The Berkshires is a very appealing destination for a variety of market segments and we anticipate a strong response to the posting."
The Visitors Bureau is funded by both the private and public sectors, with about 35 percent of the $1.45 million budget coming from state-related public grants. Corporate sponsorships, advertising revenues, programs and member investments account for the private portion of the income. More than 70 percent ($1,015,000) of the total revenue is spent on marketing and marketing related activities.
Whether or not Smith returns to the post in 2008, he's proud of his Berkshire roots and his commitment to the area.
"I'm passionate about the region and about the tourism business. As a lifelong resident of Berkshire County, I want to see it be successful," he said. "I'm excited to see the decision by the search committee."
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