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Leasing Store Offers Everything for the HomeBy Jen Thomas - November 20, 2007
 | | General Manager Paul Seney and Sales Manager Robyn Whitney hope to help make Aaron's Sales and Leasing a success. |
NORTH ADAMS - After sitting vacant for several years, the storefront at 66 State St. welcomed a new tenant this month.
Aaron's Sales and Leasing, a nationwide chain of sales and lease ownership stores, officially opened on Nov. 6 and, according to sales manager Robyn Whitney, business has already been booming.
"The business has been great," said Whitney. "The customers are coming in and they love our store."
The corporate store, part of more than 1,500 locations throughout the country, primarily leases home electronics, furniture and appliances but Whitney and general manager Paul Seney say they are not a "rent-to-own" operation.
"We're here to make a difference and build relationships by providing the highest customer service and offering quality merchandise," Whitney said.
Following the company saying "We want customers for life, not inventory for life," Aaron's prides itself on providing the best service for its customers, say the managers. For the store's six employees, that means making sure patrons leave satisfied, not feeling as if they've been hustled.
"We're really a community-based company and we don't want to just sell a product; we want to create lifelong relationships," said Seney. "Our prices are affordable and our products are nice."
Seney also said Aaron's stores across the U.S. sponsor community events, including hosting meals for the Thanksgiving holiday. On Wednesdays, Thursdays and Fridays, the employees at Aaron's wear red, white and blue to honor those Americans serving in the military.
"We want to show our customers that we are supportive of everyone," said Whitney.
Founded in 1955 by Charlie Loudermilk, president and CEO of the company, Aaron's Sales and Leasing began as a small business that rented folding chairs at special occasions, like weddings. Now, the chain has over $1.5 billion in annual sales and opens a new store, on average, every 2.5 days.
Customers are able to lease anything from a dining room set to a 73-inch television from the city's Aaron's and will own it within 12, 18, or 24 months. Monthly or twice-monthly payments typically range from $100 to $200 and everyone is approved.
"I'm very proud of the way the store's turned out," said Whitney, who was involved in the early stages of the project and helped set up the store's showroom.
Aaron's is open Monday through Thursday from 10 a.m. to 7 p.m., Fridays 10 a.m. to 8 p.m., Saturdays 10 a.m. to 5 p.m. and closed on Sundays.
The grand opening will extend over three days - Nov. 29 through Dec. 1 - and will feature prizes and giveaways at the store.
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