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Tourism Tuesday to Highlight International Marketing - January 09, 2008
PITTSFIELD — Victoria Cimino, director of international marketing for the Massachusetts Office of Travel and Tourism, will present "Cultivating the International Traveler" on Jan. 29 at the Berkshire Visitors Bureau's monthly Tourism Tuesday noon luncheon at the Crowne Plaza Hotel.
Cimino will unveil MOTT's new international marketing campaign for Massachusetts, with an overview of key markets and the promotional efforts in each. In addition, she will explain how Berkshire businesses and other venues can capitalize on MOTT’s initiatives.
Cimino is responsible for the oversight and implementation of in-country promotional efforts in 11 key markets, including the United Kingdom, Germany, France, Italy, Japan and Canada.
Before joining MOTT, Cimino was communications manager for the New Hampshire Division of Travel and Tourism Development. Prior to that, she was an account services director for Calypso Communications in Portsmouth, N.H., working with clients including First Act Inc., Home Care Association of New Hampshire, Pharmaceutical Research and Manufacturers of America and U.S. Cellular.
Members and non-members may attend Tourism Tuesdays, which are held to discuss bureau activities and provide networking opportunities. Lunch is a buffet with dessert, and the cost is $18 for members and $22 for nonmembers. For a reservation or additional information, call (413) 743-4500, Ext. 219, by Jan. 23. |
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