New Shop Offers Holistic Remedies, Lifestyle Advice

By Jen ThomasPrint Story | Email Story
WILLIAMSTOWN - When Sheryl Meyer returned to the United States from England four months ago, she didn't expect to have set up a thriving business before spring.

The owner of Naturalis Remedies and Therapies - a combination holistic treatment shop and healthy lifestyle consultation center - Meyer decided to jump right into work after relocating to the Northern Berkshires.

"I had a very successful business in England and when I moved out here, I figured 'I'm going to make this big move, I should do something exciting,'" Meyer said.

Open a little more than a month, Meyer said her passion is helping others and Naturalis provides her with the perfect opportunity to share her expertise in alternative approaches to wellness.

"The problem in America is that there is so much product and so much choice but not a lot of advice, so people end up with the wrong kind of treatment," said Meyer, who is trained in nutritional therapy, holistic kinesiology (a way of determining "the body's needs and the root of causes of imbalance and illness") and the Bowen Technique (a holistic system of healing).

<L2>In the month she's had the shop open, the Berkshire transplant has aided people with concerns that range from simple inquiries about the best way to tackle weight loss to those seeking treatment for food allergies or headaches. Still others frequent the shop for facials and skin-care products, including "biodynamic" makeup.

"People can come in here and receive individualized treatment, individualized advice that supports their individual biochemistry. That's not something you can get just anywhere," Meyer said.

She said she offers alternative techniques to enhance health and wellness, including therapies for behavioral problems like attention-deficit disorder and chronic skin-care problems like eczema and psoriasis. With personal consultations that can range from five minutes to more than an hour, Meyer said she can determine the best course of treatment and provide products from the wide selection of organic and natural remedies that fills her shelves.

"Within a certain range, I can pretty much deal with any issue," Meyer said. "People come in here and say 'I've got X, Y, and Z. Can you right me?'"


All of the products featured in the Naturalis store are handpicked by Meyer. Along with Dr. Hauschka's skin care and cosmetics line, Meyer's store offers medicinal herbs, homeopathic remedies, flower essences (made by Worthington herbalist Kathrin Woodlyn Bateman) and vitamins and minerals, including supplements from the Shelburne Falls-based Pioneer Nutritional Formula.

"I know what I'm looking for, I know what works best and I know what I need," she said.

One of Naturalis' biggest draws is Meyer's practice of the Bowen Technique, which practitioners say can treat anything from typical back and neck problems to migraines and digestive, menstrual and hormonal problems. Utilizing relaxing moves over muscles and tendons, the technique is meant to balance and heal the body.

Meyer also said she has something of a following for her Monday evening and Friday afternoon information lectures. During the informal talks, Meyer addresses a host of physical ailments and details the causes, symptoms and solutions to everyday health problems using holistic methods.

"I'm absolutely passionate about what I do and I have a lot of fun in here. It's a learning facility and it's fun to enlighten people and help them out," Meyer said.

Even though her business has only been open for little more than a month, Meyer said she's already preparing for the future. Hoping to add on an herbal expert to her already specialized group of employees, Meyer said she plans on being at her Main Street location for "a long, long time."

"I have no plans to go anywhere else. I'd love to expand and extend the shop and I'm looking forward to more community outreach. I'd like to help people on a grander scale," she said. "I want people to know that they don't have to spend a lot of money on supplements to be well."

Naturalis is open at 610 Main St. Tuesday through Saturday from 10 a.m. to 5 p.m. and Mondays by appointment only. Contact Meyer at 458-4400 or naturalisremedies@verizon.net.
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Williamstown Planning Board Narrowing in on Subdivision Bylaw Changes

By Stephen DravisiBerkshires Staff
WILLIAMSTOWN, Mass. — The Planning Board late last month discussed specific features of what it plans to pass as a new subdivision control bylaw this year.
 
The board long has discussed the complex set of regulations as being out of date and cumbersome to both potential developers and the board itself, which has needed to hear requests for waivers of outdated rules for the handful of residential subdivisions that have been proposed in town in recent years.
 
This spring, the town engaged consultants from Northampton's Dodson and Flinker Landscape Architecture and Planning to go through the existing bylaw, compare it to more contemporary regulations in other communities and help craft a revised bylaw.
 
Unlike the zoning bylaw, where amendments require approval of town meeting, the subdivision control bylaw is a creation of the Planning Board, which can make changes on its own after a public hearing process it hopes to complete this year.
 
At a special Planning Board meeting on May 26, Dillon Sussman of Dodson and Flinker and his colleagues walked the board through a dozen different decision points that the board must resolve — either by leaving the bylaw as is or making a change — and offered suggestions based on best practices.
 
All of the issues are technical and ranged from the fundamental, like how the bylaw will define types of subdivisions, to the highly specific, like what turning radii will be required in new streets that are constructed to serve planned developments.
 
One example of a topic that came up in the recent approval of a four-home subdivision off Summer Street is stormwater management.
 
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