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Create A Strategy- Marketing Workshop - February 20, 2008
So why run your business without a marketing strategy.
On Thursday, March 27, 2008 from 9:00 a.m. to 11:00 a.m. the University of Massachusetts Small Business Development Center (MSBDC) will present create-a-strategy, a workshop to assist business owners in creating an effective marketing strategy. The workshop will be held at 75 North Street, Pittsfield, MA, suite 360.
Recommended for both startup and existing businesses, attendees will learn how to create a seven sentence marketing strategy that will inform and drive their marketing campaigns, media selection, messaging and marketing budget. They’ll learn the secret of delighting the few to attract the many, and how to describe their target market and identify their niche.
Keith E. Girouard, Senior Business Advisor of the Berkshire Regional Center for the Massachusetts Small Business Development Center will conduct the workshop.
The event is co-sponsored by the Berkshire Chamber of Commerce, Berkshire Bank, Greylock Federal Credit Union, Lee Bank, Legacy Banks, and TD Banknorth Massachusetts.
Since space may be limited, those wishing to attend are encouraged to pre-register by contacting the Small Business Development Center at (413) 499-0933 between 9:00 a.m. and 1:00 p.m., or selecting Training Seminars online at www.msbdc.org/wmass. The fee for the workshop is $40.00 and due upon registration. Checks should be made payable to The University of Massachusetts.
The MSBDC offers free, confidential counseling services to small business in Berkshire County through the Pittsfield office with outreach counseling available in Great Barrington and North Adams by appointment. |
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