Visitors Bureau Plans Internet Marketing Forum

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PITTSFIELD — "Click To Customers," an Internet marketing conference sponsored by the Berkshire Visitors Bureau, will be held March 25 from 8 a.m. to 1 p.m. at the Crowne Plaza Hotel.

The conference will explore key Internet marketing strategies, including techniques for finding new customers and retaining existing customers.

It will begin with a series of strategy sessions, including Mike Ward, director of business services for Lenox Softworks, presenting "Leveraging Your E-Mail Marketing Communications."

Bob O'Haver, a technical consultant with Graymatter Technologies, will lead "Understanding Your Web Site Visitor Statistics." Ward and O'Haver will together offer an exploration of Search Engine Marketing.

Jennifer Glockner, public relations director at Winstanley Associates, will present "Engaging Customers through Online PR," and Bernard Re, vice president of interactive advertising for New England Newspapers Inc., will discuss "Developing, Evaluating & Maximizing Online Advertising Opportunities."


Individual presentations will be followed with "Making Customers – Keeping Customers," an open panel discussion on applying the building blocks of Internet marketing strategies to generate new customers and preserve and enhance relationships with existing customers.

At lunch, which will be held in conjunction with the bureau's monthly Tourism Tuesday noon luncheon, Brenda Gelston, marketing communications strategist, will speak on "Digital Marketing Trends." She will discuss the latest trends and proven best practices in digital marketing.

Gelston has been an account director and business development professional at global advertising agencies, multimedia production houses and corporate presentation firms in Lenox, Boston and overseas. Before moving to New England in 2001, she lived in her native Istanbul, Turkey, and worked at McCann Erickson, Link Multimedia and DMB&B. Gelston relocated to the Berkshires several years ago.

Cost for the conference is $59 for bureau and Berkshire Chamber of Commerce members, $89 nonmembers. The cost includes both the breakfast sponsored by the chamber and the Tourism Tuesday Luncheon. Members and nonmembers may also attend only the Tourism Tuesday event. Lunch is a buffet with dessert, and the cost is $18 for bureau members and $22 for nonmembers. For a reservation or additional information, call (413) 743-4500, Ext. 219, by March 18.
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Former Harry's Supermarket Under Construction for Restaurant

By Brittany PolitoiBerkshires Staff

PITTSFIELD, Mass. — Construction is underway to transform the former Harry's Supermarket into a restaurant

Late last month, the Conservation Commission greenlit some tree pruning on the property. New windows and a new door can be seen in the front of the building. 

"It's a substantial renovation that's currently underway here," Brent White of White Engineering said, speaking on behalf of the applicant and owner, Huajie Zhu. 

A fire gutted the longtime Wahconah Street supermarket in 2023, and the following year, Zhu purchased the property for $460,000 two years ago to build a restaurant with hibachi in the existing footprint of the more than 100-year-old building. 

White explained that the project has been ongoing for over a year, and the Community Development Board granted the property a waiver to reduce the minimum required number of parking spaces so that additional spaces aren't needed.  

He noted that, looking at the site plan, there is very little room to do so. A mirror will be installed near the sharp turn on Bel Air Avenue to alleviate traffic concerns. 

Pruning will be done on trees in the southeast corner of the existing paved parking lot, as a number of branches are hanging over. The new owners also intend to patch, sealcoat, and re-stripe the parking lot. 

A fire tore through the building less than an hour after the supermarket closed for the day three years ago. An automatic sprinkler system is required for the new use. 

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