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Daily DigestElection Day Approaching
 The last day for Massachusetts residents to register to vote in the Nov. 4 presidential election is Wednesday, Oct. 15. Out of town that day? Apply for an absentee ballot at your town or city clerk's office.
For more information or to find out if you are registered:
North Adams City Clerk: 413-662-3015
Williamstown Town Clerk: 413-458-9341 |
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Visitors Bureau Plans Internet Marketing Forum - March 03, 2008
PITTSFIELD — "Click To Customers," an Internet marketing conference sponsored by the Berkshire Visitors Bureau, will be held March 25 from 8 a.m. to 1 p.m. at the Crowne Plaza Hotel.
The conference will explore key Internet marketing strategies, including techniques for finding new customers and retaining existing customers.
It will begin with a series of strategy sessions, including Mike Ward, director of business services for Lenox Softworks, presenting "Leveraging Your E-Mail Marketing Communications."
Bob O'Haver, a technical consultant with Graymatter Technologies, will lead "Understanding Your Web Site Visitor Statistics." Ward and O'Haver will together offer an exploration of Search Engine Marketing.
Jennifer Glockner, public relations director at Winstanley Associates, will present "Engaging Customers through Online PR," and Bernard Re, vice president of interactive advertising for New England Newspapers Inc., will discuss "Developing, Evaluating & Maximizing Online Advertising Opportunities."
Individual presentations will be followed with "Making Customers – Keeping Customers," an open panel discussion on applying the building blocks of Internet marketing strategies to generate new customers and preserve and enhance relationships with existing customers.
At lunch, which will be held in conjunction with the bureau's monthly Tourism Tuesday noon luncheon, Brenda Gelston, marketing communications strategist, will speak on "Digital Marketing Trends." She will discuss the latest trends and proven best practices in digital marketing.
Gelston has been an account director and business development professional at global advertising agencies, multimedia production houses and corporate presentation firms in Lenox, Boston and overseas. Before moving to New England in 2001, she lived in her native Istanbul, Turkey, and worked at McCann Erickson, Link Multimedia and DMB&B. Gelston relocated to the Berkshires several years ago.
Cost for the conference is $59 for bureau and Berkshire Chamber of Commerce members, $89 nonmembers. The cost includes both the breakfast sponsored by the chamber and the Tourism Tuesday Luncheon. Members and nonmembers may also attend only the Tourism Tuesday event. Lunch is a buffet with dessert, and the cost is $18 for bureau members and $22 for nonmembers. For a reservation or additional information, call (413) 743-4500, Ext. 219, by March 18. |
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