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State Initiative Targets High Smoking Rates

By Jen Thomas
iBerkshires Staff
06:39AM / Sunday, June 08, 2008
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Public Health Commissioner John Auerbach, left, speaks with Richard Palmisano of NARH.
NORTH ADAMS — With an exceptionally high smoking rate in the county, both local and state officials are coming together to help residents kick the habit.

At a Friday morning press conference in the lobby of North Adams Regional Hospital, members of the Berkshire legislative delegation joined Mayor John Barrett III and officials from the state Department of Public Health to announce the launch of the "Fight 4 Your Life" initiative, a nicotine patch giveaway that will work in cooperation with local smoking cessation programs.

"What does it take to give up the addiction? There are two things together that are likely to be the most successful. One is using a nicotine patch or some other form of nicotine replacement together with individualized counseling or support from other people. If you have those two things in your life than you have a much greater chance of beating tobacco," said John Auerbach, the commissioner of public health.

An estimated 3,454 smokers live in the city. The smoking rate is 30.3 percent, 68 percent higher than the statewide rate of 18.1 percent. Additionally, the rate of smoking during pregnancy is the city is 33.3 percent.

Katrina Bergman, spokeswoman for the initiative, was inspired to stop smoking by her children Jack, 12, and Emily Banagis, 15 (in orange). Emily's best friend Stacey O'Leary, 13, is at left.
The Fight 4 Your Life campaign will provide two weeks of nicotine patches to smokers who want to quit throughout the month of June. When callers contact the state "Quitline," they will not only receive the patches but also a list of local hospital programs that offer smoking counseling.

Barrett, a reformed smoker, said he was eager to see changes in the smoking habits of city residents.

"I commend the state and our local hospitals for really stepping up and doing something about this because nothing angers me more than seeing some of our young people walking out of school lighting up a cigarette on their way home. Some of them haven't even reached the age of 15 years old. We've got to start doing more," the mayor said.

Past pilot programs in other municipalities — including Lowell, New Bedford, Fall River and Worcester — have proven successful, said Auerbach, with a "high percentage" reporting they are smoke free six months after beginning the program.

"We think this could work," Auerbach said. "We are not going to let the economics of purchasing the nicotine patch be an obstacle to somebody moving ahead with their efforts to give up tobacco."

Local legislators were also on hand to celebrate the initiative's launch.

"Out here, we have gone through some really tough times. We're still fighting some vestiges of losing the manufacturing economy here and people are still struggling for jobs. What's happened is we've seen battles in teen pregnancy, battles in teen smoking, battles with cancer," said Rep. Daniel Bosley, D-North Adams. "We need to change the habits and it's very important for us to take this step."

Jennifer Ciello, the tobacco treatment program coordinator for the Reach Community Health Foundation, said providing the first two weeks of nicotine-patch treatment (typically a 10- to 12-week program) will help put smokers on the right path to beating addiction.

"The idea is to get more and more people to local programs," said Civello. "Quitlines across the state have seen huge jumps using this program."
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Social engineering at its finest. Zealots continue to push the addiction thing although anyone that truly wants to quit will do so without Big Pharma's help. They continue to push "You must obey" causing weak minded people to capitulate thinking a magic drug will make them want to quit.
Welcome to the greatest public relations campaign ever-- to sell a product--nicotine replacement.
from: HERFREEMANon: 06-08-2008 12:00AM
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This is a great opportunity for people who have wanted to quit smoking to try the patch. Call the 1-800-try-to-stop quitline and talk to someone, make up your own mind about the best way for you to quit. I used the quitline a year and half ago and it helped me quit. Try it, you have nothing to lose and everything to gain.
from: Sharonon: 06-09-2008 12:00AM
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