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BBB: Research Marketing Agencies Before Signing On

By Paula Fleming
Better Business Bureau
05:31PM / Thursday, June 11, 2009
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NATICK, Mass.
In today's rough economy, businesses are looking for fresh ways to promote and market their products or services. They sometimes choose to turn to outside marketing agencies to help them. However, Better Business Bureau warns businesses that TLC Marketing of Boston tops its list of "Most Complained about Businesses."
 
With a BBB Rating of F, TLC Marketing has generated more than 1,000 complaints in the last 36 months. The business states that it is a promotional agency that helps businesses offer rewards to their customers that include travel vouchers for free flights, cruises and hotels. TLC Marketing received an F rating because of concerns about the industry that the business operates in, as well as the extensive number of complaints filed against the business.
 
"As always, BBB encourages consumers to take the time to obtain a business review before making any purchasing decisions," said Paula Fleming, vice president of communications and marketing for BBB. "Although TLC Marketing has attempted to resolve their 1,000-plus complaints, BBB has determined that over 200 customers remain unsatisfied."

BBB received 212 complaints against TLC's service department, with consumers complaining that service deadlines were delayed. BBB also processed several complaints in which consumers complained that contracts or agreements with TLC Marketing were not honored and that TLC Marketing failed to respond to phone calls or written requests for support.
 
For more business advice you can trust, including information about marketing your products and services, check out bbb.org and Start With Trust.

Paula Fleming is vice president of communications and marketing for BBB in Boston. BBB is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior. For more guidance finding work and avoiding money-making scams, go to bbb.org
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