New Web Site Answers Age-Old Question: What's for Lunch?
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What's for lunch?
It's question for which Ryan Maturski has found an answer.
Maturski and his wife, Tammy, have launched a Web site dedicated to finding out "what's for lunch?" SevenLunches.com lets restaurants alert hungry workers to their lunchtime specials through e-mails and text messaging.
The concept came to Maturski recently when he was picking up lunch at Angelina's Sub Shop. He remarked to the owner how it would be great to know the shop's daily special before heading over there. For Maturski, co-founder of RacingJunk.com in North Adams, the answer was obvious: Build a Web site.
"We started because I go out to lunch every day," he said. "If anything, I'm looking for a place to go and what people have to offer."
Signing up for the Web site is free for both eaters and eateries. Seven days a week, the site sends an e-mail or text message listing all the specials for that day. Users can select the days and times they want to receive the message as well as the distance from their work (or home).
Restaurants are encouraged to offer real deals, not generic come-ons. The site basically provides a free way for restaurants to tout their offerings and a much-needed service for office workers and others looking for a place to eat.
"We're just trying to answer that one question: where are we going for lunch?" said Maturski. "The opportunity's there for restaurant owners to really jump on this and drive traffic to their locations."
He said the response has been "phenomenal" so far, with a number of North County and Bennington, Vt., restaurants expressing interest. The site will gradually expand as more people and eateries sign on around the county, and beyond.
Readers on KillerStartups.com also like the idea, ranking SevenLunches.com in its top 10.
"This solution will be effective and attractive to many restaurant owners who want to make their businesses to be known as well as to people that want to have lunch in good restaurants while they save money," the Web site states.
Of course, KillerStartups.com also wonders, is it just lunch?
Yes for now, says Maturski.
"Lunch — that's all I care about," he said. "I can go home and have dinner, wake up and have breakfast, but I never know what I'm having for lunch."
Until now.
RacingJunk.com is a division of Boxcar Media, parent company of iBerkshires.com.

