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Berkshire Enterprises Breakfast Forum Looks at Advertising12:21PM / Wednesday, July 29, 2009
PITTSFIELD, Mass. — Berkshire Enterprises' next business breakfast will focus on advertising in both good times and bad. The forum will be held Friday, Aug. 7, from 7:30 to 9 in the third-floor boardroom at One Fenn St.
The free forum is aimed at owners and managers of small businesses and those who support small businesses. A light breakfast is included.
Led by Steve Fogel, program director of Berkshire Enterprises, the group will talk about how marketing and promotion are an essential way to keep existing customers thinking about a business's products and attracting new customers. The key is to refine and focus marketing efforts, said Fogel, since small businesses consider marketing and promotion expenses as luxuries and are often the first things cut when business slows down.
"Businesses that succeed know how to market and promote in good times and bad," he said.
Participants will be able to discuss their experiences in advertising and promotion, share plans for fall, brainstorm ideas and share what works and what doesn't. or the fall and try to help each other find ideas that will increase business. The idea is that those attending can use what they have learned to improve their marketing and sales.
The forum is funded by support from Greylock Federal Credit Union, Legacy Banks, Berkshire Bank, TD Banknorth, Pittsfield Cooperative Bank and the Office for Workforce Development at Berkshire Community College in space provided by CompuWorks. Berkshire Enterprises is a program of BCC.
Register by calling 413-236-2141. Space is limited and reservations are required. |
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