Bicycle Racks Installed on West End of Main Street
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The new racks are located next to the North Adams Cooperative Art Gallery in the Berkshire Plaza and nearby Wireless Zone.
Develop North Adams has built a number of partnerships with groups and businesses over the past 16 months. The nonprofit has been part of nearly $30,000 in private investment that has been used to bring benches and pocket parks to the downtown.
Every Day Health, formerly Waterfront Media, provides consumers, health-care professionals, and brands with content and advertising-based services across a broad portfolio of more than 25 websites that span the health spectrum. The company's North Adams office is on the second floor of the former Roberts Co. in the plaza.
Some 10 to 20 of the company's employees are expected to use the racks daily, along with area residents and visitors. According to a statement from the company, "Being a company invested in the health and well being of all and with the commencement of a Wellness Program within our office we wanted to get a jump-start on having the bike racks in place as we prepare and encourage our employees to seek a healthier and fun means of transportation for themselves as well as the environment."
In the spring, the state Department of Transportation and the Massachusetts Bicycle Coalition celebrates bicycle transportation with an annual Bike to Work Week campaign.
The bike rack effort was spearheaded by the company's Daniel Weissbrodt (and artists and marketing, and partnerships director) and Jennifer Bayliss (manager of fitness) with the support of Patrick Brannan, vice president of customer service, and Ann Blocker, manager of office services and human resources.
David Carver and David Bond of Scarafoni associates allowed one of the racks to be used on their property near Berkshire Bank and the Verizon Wireless Zone, while Mayor Richard Alcombright allowed the second to be installed on city property.
Tags: bicycle, downtown,
