ADAMS, Mass. — Adams Co-Operative and South Adams Savings banks have unveiled Adams Community Bank's new logo with a billboard campaign. New billboards were placed in Berkshire County locations during the week of Jan. 9.
“Our team was drawn to the simplicity of the concept," said Charles P. O'Brien, CEO of the new banking institution being formed on Feb. 25. “We wanted our customers and the community to realize that our banks are merging soon, and South Adams Savings and Adams Co-Operative are not going to be forgotten.”
The billboard artwork displays the sum of Adams Co-Operative Bank and South Adams Savings Bank as the new Adams Community Bank. The new logo uses crimson red and navy blue from each bank logo.
"We know where our roots are," said Joseph F. Truskowski Jr., president of Adams Community Bank. "Both Adams Co-Op and South Adams Savings logos have significant community recognition and we wanted Adams Community Bank's logo and brand to connect with and build on our great relationships with our customers and the community."
When the merger is complete the first quarter of 2012, Adams Community Bank will consist of seven full-service offices located in Adams, Cheshire, Lanesborough, Lee, Williamstown and North Adams. The bank is committed to creating jobs in Berkshire County, and no jobs will be eliminated as a result of the merger.
Adams Co-Operative Bank, a state-chartered co-operative bank founded in 1895, has $196 million in assets and three offices in Adams, Lanesborough and North Adams. South Adams Savings Bank, founded as a state-chartered savings bank in 1869, has $197 million in assets and four offices in Adams, Cheshire, Lee and Williamstown.
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I'm sorry not to see any remnants of either bank logo. The idea that using blue and burgundy has little to do with the feel of the community. I just hope they didn't spend much, because if they did they got ripped off. The banks missed an opportunity to bring the logo up to speed.
I too donít care for the ugly new logo, or the name for that matter. They really lost something very special by not using all or at least part of the tunnel and tower logo from the Co-Op Bank operation. Now itís just another bank, it not anything really special any longer as they both were as small home town operations. Over the years Iíve dealt with both banks, and both were easy to deal with although S. Adams seemed friendlier than itís new counter part in the mother town.