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Adams Community Bank Unveils New Logo

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ADAMS, Mass. — Adams Co-Operative and South Adams Savings banks have unveiled Adams Community Bank's new logo with a billboard campaign. New billboards were placed in Berkshire County locations during the week of Jan. 9.

“Our team was drawn to the simplicity of the concept," said Charles P. O'Brien, CEO of the new banking institution being formed on Feb. 25. “We wanted our customers and the community to realize that our banks are merging soon, and South Adams Savings and Adams Co-Operative are not going to be forgotten.”

The billboard artwork displays the sum of Adams Co-Operative Bank and South Adams Savings Bank as the new Adams Community Bank.  The new logo uses crimson red and navy blue from each bank logo.

"We know where our roots are," said Joseph F. Truskowski Jr., president of Adams Community Bank. "Both Adams Co-Op and South Adams Savings logos have significant community recognition and we wanted Adams Community Bank's logo and brand to connect with and build on our great relationships with our customers and the community."


When the merger is complete the first quarter of 2012, Adams Community Bank will consist of seven full-service offices located in Adams, Cheshire, Lanesborough, Lee, Williamstown and North Adams. The bank is committed to creating jobs in Berkshire County, and no jobs will be eliminated as a result of the merger.

Adams Co-Operative Bank, a state-chartered co-operative bank founded in 1895, has $196 million in assets and three offices in Adams, Lanesborough and North Adams. South Adams Savings Bank, founded as a state-chartered savings bank in 1869, has $197 million in assets and four offices in Adams, Cheshire, Lee and Williamstown.

Tags: banks,   branding,   

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Community Hero of the Month: Officer Joshua Tracy

By Sabrina DammsiBerkshires Staff
LEE, Mass.—Lee Police Department patrolman Joshua Tracy has been selected for the February Community Hero of the Month. 
 
The Community Hero of the Month series runs for the next 9 months in partnership with Haddad Auto. Nominated community members and organizations have gone above and beyond to make a positive impact on their community. 
 
Tracy has been an officer in the Berkshires for seven years, working for multiple departments including North Adams, Pittsfield, and as of approximately 5 months ago, Lee. 
 
Prior to being an officer, Tracy served 12 years in the Army National Guard. He became an officer when he left the service because it not only allowed him to help others, which he knew he enjoyed, but allowed him to utilize his military training. 
 
When on a call, Tracy knows he is likely walking into someone's worst day, which is why he strives to be a dependable person for the people out in the community, he said. 
 
"I think the thing that I think about the most of making an impact is showing up on these calls that we go on and de-escalating and calming the situation down," Tracy said. 
 
"You know, most of the time when we show up, it's because someone's having one of their worst days or just a really bad day."
 
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