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Wild Oats Serves Ice Cream For A Healthy Cause

By Jack Guerino
iBerkshires Staff
01:28PM / Sunday, June 22, 2014
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Children enjoy ice cream at Wild Oats in Williamstown on Saturday, where the treat benefited the Mass in Motion program.

WILLIAMSTOWN, Mass. — People looking for a cool treat stopped at Wild Oats on Saturday afternoon for an ice cream social.

Every year, Wild Oats holds an ice cream social to benefit a local organization. This year the money is being donated to the Northern Berkshire Community Coalition's Mass in Motion program. The program promotes healthy eating and activities in the community.

Mass In Motion Project Coordinator Amanda Chilson said she was incredibly thankful when Wild Oats approached Mass in Motion about the donation.

“It’s great to be able to put the money back into the community in some health- and wellness-minded way,” Chilson said.

Grocery manager Nicole Delmolino said that 90 percent off all the ice cream and toppings are donated by local companies. Although they served ice cream, Wild Oats offered many healthy toppings, including nuts and fruit.  

Chilson said although some may see it as ironic that they are providing ice cream to promote health and wellness in the community, there are still healthy eating habits that can be adopted.

“We talk about moderation, and you can live a healthy life style as long as you incorporate moderation,” she said.

Chilson added the ice cream could still help those counting point as part of the inaugural Mayor's Fitness Challenge, a 10-week program she started this year.

“But there is fruit here ... and you can get points if you put a cup of fruit on your ice cream," she said.

Along with the ice cream, there was face painting and paint spin art for children.

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