'Play for PINK' Tournament Set for Aug. 14
PITTSFIELD, Mass. — Golfers and tennis players form the Berkshire community will swing their clubs and racquets to benefit breast cancer research in the third annual Play for PINK tournament on Thursday, Aug. 14, at Country Club of Pittsfield.
Play for PINK, which stands for Prevention, Immediate diagnosis, New technology and Knowledge, is a grassroots, not-for-profit, charitable network that donates proceeds from sporting events directly to the Breast Cancer Research Foundation. The BCRF is a non-profit organization founded by Evelyn H. Lauder. Its mission is to fund clinical and genetic research for the causes, cure and treatment of breast cancer.
Registration for the Country Club of Pittsfield Play for PINK day is open to men and women, golfers, tennis players and card players. A luncheon will take place after the day’s activities. Guests are also welcome for "lunch only," starting at 12:30 p.m. Last year’s event was a sellout, so sports players are encouraged to register early.
Sponsorship opportunities are available for local businesses, as well as for individuals.
"We are pleased to support the lifesaving research projects of the Breast Cancer Research Foundation,” said Adeline Ellis, Country Club of Pittsfield Play for PINK chairman. "One hundred percent of our proceeds will benefit the Breast Cancer Research Foundation founded by Evelyn Lauder."
Play for PINK’s roots date back to 1990, when a group of women were saddened to learn that one of their friends was diagnosed with breast cancer. One of the founders suggested a golf tournament, with all monies raised to go toward breast cancer research. Participation has grown over the years to more than 140 clubs in 23 states across the country, with an estimated 15,000 yearly participants.
Today, Play for PINK funds 16 research projects led by 22 prominent breast cancer researchers. With the help of Play for P.I.N.K. funding, which includes a record-breaking $4.25 million in 2013 alone, these scientists have made crucial advances that directly influence patients' treatment and care.
For more information, contact Country Club of Pittsfield at 413-447-8500 or PlayForPinkPittsfield@yahoo.com. Registration is available at www.playforpink.org/berkshires.