Bond Auto Parts is introducing itself to the community with a picnic and demonstrations at its grand opening Sunday
NORTH ADAMS, Mass. — The new Bond Auto Parts store is looking to be a major competitor in the area — starting off with a revved-up grand opening on Sunday.
The event runs from 10 to 2 at the Curran Highway store.
Regional Manager David Eriksen said the event will be a lot of fun.
"The Bond family is coming down, and they get involved with just about everything and that what makes it so nice with the family owned and operated," Eriksen said. "We are going to have trailers here to show innovative paint systems, and we are going to have hot dogs and hamburgers."
Eriksen said a big part of Bond Auto is charity. They are the largest supporter of the Make Wish Foundation in Vermont and are trying to raise $100,000 for the foundation.
“We are going to have a car wash and half of the money made will go to a local charity and the other half will go to Make a Wish,” he said.
Eriksen said Bond Auto was established in 1956 and is still family owned and operated. There are 48 stores throughout Massachusetts, New York, New Hampshire and Vermont. Bond has refurbished the long vacant Tire Warehouse with a new exterior and distinctive checkerboard logo.
Eriksen said North Adams is a perfect location for the store.
"North Adams has been a target for some time now, and it is right on our normal truck route so we try to stay with were we can best service the community," he said. "North Adams has a wonderful location that we found and it has been working well so far."
Eriksen said Bond Auto Parts stays as local as it can and does whatever it can to satisfy customers.
"We don't go out to a million areas. We stay local, and we find the local people and we service them the best we can," he said.
Eriksen said they carry fit, form and function items that will fit customer's vehicles every time. They also offer "lowest price plus 5 guaranteed."
"We give 5 percent off if you find the part less expensive here in town," he said. "We will match it and beat it by 5 percent. We make it work for you, and it is all about satisfying the customer."
Although there are many other auto parts stores in the area, Eriksen is confident that Bond will be a top competitor.
"Bond Auto has never closed a location so I guarantee they will stick it out here and be a No. 1 competitor,” he said. “We buy direct from factory, and we can compete. We are an auto value buying group, and we aren’t just some small-town guy opening up an auto parts store and hoping for the best."
Eriksen said he started a Bond Auto in Bennington, Vt., and has operated it for 17 years and is prepared to do the same in North Adams.
"I grew it from the ground up, and I am ready to grow this one from the ground up," he said.