UCP Hires New Director of Marketing and Development
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PITTSFIELD, Mass — United Cerebral Palsy of Berkshire County has hired Kristen Baker as its new director of marketing and development.
In this role, Baker will foster brand and program awareness across the Berkshires and beyond as well as spearhead fundraising campaigns and special events.
Baker, a native of the Berkshires, holds a bachelor’s degree in arts management from MCLA and a master’s degree in nonprofit management and philanthropy with a specialty in development from Bay Path University. Before coming to UCP, Baker worked for organizations including Citi Performing Arts Center, Worcester Art Museum and the Berkshire Museum.
“Kristen’s skill sets will be put to great use by ensuring that anyone eligible for our services can find us, and get the best support possible," Christine Singer, executive director of UCP, said. "Additionally, Kristen brings significant experience in event planning, marketing and development which will complement the talents of our current staff. ”
Baker said the programs and the mission brought her to UCP.
"What UCP offers to those with disabilities is amazing," she said. "The advocacy, the passion and the drive of the team that keeps UCP running is very inspiring, and I am honored to be a part of it."
