Berkshire Bank Promotes New Vice President
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PITTSFIELD, Mass. — Berkshire Bank has announced that Heather Lashway has been promoted to the new role of First Vice President, Retail Banking District Manager, New York and Vermont.
In this new position, Lashway will lead Berkshire's New York and Vermont branches and Regional Managers along with her continued leadership of Berkshire Banc Investment Services team.
In her new role, Lashway will have an active role in the creation and implementation of the strategic direction of sales and service initiatives for New York and Vermont marketplace. In addition, the position will provide ongoing support and guidance for the operations, staff management, and sales and customer service for branches within the district. Lashway will also be responsible for the design, implementation and support of new products and services for regional campaigns. This position reports to Tami Gunsch, senior vice president, retail banking.
“Heather’s experience will strengthen the district by providing a high level of expertise in large scale initiatives, operations efficiencies and maximizing the customers’ experience through all services dedicated to the retail market. Her strength in leadership, sales performance and communication will drive market leading performance across retail banking in New York and Vermont,” Gunsch said.
Lashway joined Berkshire Bank as vice president, regional manager-New York Region in April 2011, bringing with her 17 years of experience in retail banking. In 2013, The Albany Business Review named Lashway to the prestigious list of “Forty Under Forty” honorees. Before joining Berkshire, she was with Citizens Financial Group, where she served as senior vice president, sales manager for 225 branches in New York and Pennsylvania. Lashway earned her bachelor’s degree in accounting from Saint Michael’s College.
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