Friendly's Restaurant Closes in Lenox

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LENOX, Mass. — Another Friendly's Ice Cream location has closed in the Berkshires.
 
The Pittsfield Road store closed on Sunday, marking the third closure in the last few years. In November, the North Adams store closed with little notice and the Great Barrington location closed in 2012.
 
"On Sunday, April 19, 2015, Friendly's Ice Cream, LLC. announced the closing of its Friendly's location at 505 Pittsfield Road in Lenox, Massachusetts. The restaurant will cease operations, effective immediately," reads a statement from Paloma Richards, of Regan Communications who handle's the companies public relations.
 
"Friendly's in Lenox values its guests and thanks them for their patronage."
 
The company has struggled financially in recent years, which led to a bankruptcy in 2011 and subsequent restructuring. That resulted in the closure of more than 100 stores including that of Great Barrington.
 
According to Nation's Restaurant News, the chain was down $150 million in revenue from 2011 to the end of 2014.

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Lenox Girls Basketball Earns State Sportsmanship Award

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LOWELL, Mass. — For the first time in the team's history, the Lenox Memorial High School Girls Basketball team has won the MIAA Team Sportsmanship Award.
 
In 2024, the title was awarded to only two of 300 teams in Massachusetts.
 
The school team received the award during the Massachusetts Interscholastic Athletic Association Basketball State Championships held at the Tsongas Center in Lowell on March 17.
 
"This is a big win for the entire Lenox community," Lenox Principal Jeremiah Ames said. "The Sportsmanship Award recognizes not only sportsmanship on the court, but service to the community and leadership at the school, and the members of our girls basketball team have done precisely that."
 
The team competes in Division 5 of the Massachusetts Interscholastic Athletic Association and earned the No. 3 seed in the recently completed state tournament.
 
"The girls have worked really hard both on and off the court for this award, and I am tremendously pleased that MIAA have recognized those efforts," Lenox Athletic Director Maggie Rivers said. "Let their achievement be a message to girls in Lenox, if you have a passion for the game, step up: because anything is possible."
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