Friendly's Restaurant Closes in Lenox
LENOX, Mass. — Another Friendly's Ice Cream location has closed in the Berkshires.
The Pittsfield Road store closed on Sunday, marking the third closure in the last few years. In November,
the North Adams store closed with little notice and the Great Barrington location closed in 2012.
"On Sunday, April 19, 2015, Friendly's Ice Cream, LLC. announced the closing of its Friendly's location at 505 Pittsfield Road in Lenox, Massachusetts. The restaurant will cease operations, effective immediately," reads a statement from Paloma Richards, of Regan Communications who handle's the companies public relations.
"Friendly's in Lenox values its guests and thanks them for their patronage."
The company has struggled financially in recent years, which led to a bankruptcy in 2011 and subsequent restructuring. That resulted in the closure of more than 100 stores including that of Great Barrington.
According to Nation's Restaurant News, the chain was down $150 million in revenue from 2011 to the end of 2014.
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