Main Street Hospitality Adds Business Development Director

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STOCKBRIDGE, Mass. —Main Street Hospitality Group has created a new strategic management role to help guide growth and engagement in the communities in which the hotel owner and manager operates.

MSHG owns and/or manages renowned properties throughout the Berkshires of Western Massachusetts, including the Red Lion Inn, Hotel on North, Porches Inn at MASS MoCA and The Williams Inn.

Brian Butterworth, who has led the sales efforts for the company for nearly 14 years, will step into the newly created role of senior director of Business Development, Community and Industry Affairs, effective immediately.

"As Main Street Hospitality grows it is critical that we nurture and leverage our commitment to being invested in our communities and leaders in the travel and tourism industry," said CEO Sarah Eustis. "These two key aspects of our identity set us apart and continue a long tradition of engagement in the communities in which we live and work."

Eustis cited these key factors as the reason for the creation of the new position. With nearly 14 years leading the sales team for MSHG, Butterworth has developed a broad network in the tourism and hospitality industries at the local, state, national and international level, as well as with government and non-profit organizations.


“Once the need for this highly strategic new role was identified, it was clear that Brian was the perfect fit for the position, bringing experience, contacts and knowledge to embrace the goals and responsibilities required,” said Eustis.

Butterworth’s key areas of responsibility will be overseeing all aspects of community and legislative engagement, developing new projects and markets, and generating sales leads and business opportunities for all properties. He reports directly to the CEO and will work closely with the leadership team.

In his new role, he will continue to lead MSHG’s alliances with industry organizations that include the National Tour Association, New England Inns & Resorts, the Massachusetts Lodging Association, the New England Society of Association Executives, and Capital Region Chamber of Commerce, among others.

As part of his community affairs role, Butterworth will also develop and lead MSHG’s charitable giving strategy, developing annual plans and partnerships.

Brian Butterworth joined the company in 2003, bringing a solid background in hospitality operations and finance.  Prior experience included his role as an innkeeper for Baron Management to successfully transition distressed New England properties. In addition to numerous memberships and board positions with leading industry associations, he was a recipient of the Massachusetts Office of Travel & Tourism’s Larry D. Meehan Award for excellence in leadership. A graduate of SUNY at Syracuse University, he resides in West Stockbridge with his wife.

 


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MassDOT Project Will Affect Traffic Near BMC

By Brittany PolitoiBerkshires Staff

PITTSFIELD, Mass. — Prepare for traffic impacts around Berkshire Medical Center through May for a state Department of Transportation project to improve situations and intersections on North Street and First Street.

Because of this, traffic will be reduced to one lane of travel on First Street (U.S. Route 7) and North Street between Burbank Street and Abbott Street from 7 a.m. to 4 p.m., Monday through Friday through at least May 6.

BMC and Medical Arts Complex parking areas remain open and detours may be in place at certain times. The city will provide additional updates on changes to traffic patterns in the area as construction progresses.

The project has been a few years in the making, with a public hearing dating back to 2021. It aims to increase safety for all modes of transportation and improve intersection operation.

It consists of intersection widening and signalization improvements at First and Tyler streets, the conversion of North Street between Tyler and Stoddard Avenue to serve one-way southbound traffic only, intersection improvements at Charles Street and North Street, intersection improvements at Springside Avenue and North Street, and the construction of a roundabout at the intersection of First Street, North Street, Stoddard Avenue, and the Berkshire Medical Center entrance.

Work also includes the construction of 5-foot bike lanes and 5-foot sidewalks with ADA-compliant curb ramps.  

Last year, the City Council approved multiple orders for the state project: five orders of takings for intersection and signal improvements at First Street and North Street. 

The total amount identified for permanent and temporary takings is $397,200, with $200,000 allocated by the council and the additional monies coming from carryover Chapter 90 funding. The state Transportation Improvement Plan is paying for the project and the city is responsible for 20 percent of the design cost and rights-of-way takings.

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