Berkshire Family YMCA Hires Mission Advancement Director
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PITTSFIELD, Mass. — Berkshire Family YMCA has announced that Kristine Hurley will assume the role of mission advancement director effective June 26. Hurley will support the Y's growth and visibility in the region through marketing, communications, and outreach and development efforts.
Hurley most recently served as executive director of Downtown Pittsfield, Inc. While there, she helped the organization increase membership, create marketing initiatives, advocate to elected officials on downtown-related issues, and build relationships with downtown stakeholders. To her role at the Y, she will bring comprehensive experience in marketing and special events, nonprofit management, sales, constituent outreach, training and development, and a passion for helping people.
"The Berkshire Family YMCA is very excited to have Kristine be part of our team. Kristine brings a wealth of nonprofit professional experience, which will help our organization continue to grow and advance our mission in the communities we serve," said Randy Kinnas, CEO of the Berkshire Family YMCA.
As mission advancement director, Hurley will join the Berkshire Family YMCA's Leadership Team, which oversees operations at the Pittsfield and North Adams branches, and the new licensed childcare center in Lenox. She will provide strategic leadership in financial development, marketing and branding to advance the Y's mission to put caring, honesty, respect and responsibility into programs that build healthy spirit, mind, and body for all through youth development, healthy living and social responsibility.
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