Pittsfield Community Television Names Coordinator of Advancement and Community Production

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PITTSFIELD, Mass. — Bob Heck has been named coordinator of advancement and community production at Pittsfield Community Television.

Heck will be responsible for cultivating funding opportunities for PCTV and WTBR-FM as well as driving community engagement in Pittsfield Community Television and radio.

Heck comes to PCTV with a strong background in broadcasting, including over a decade as a radio personality with Live 95.9 and WBRK-FM.  After leaving radio, Heck returned to school and graduated with an associate degree in business administration from Berkshire Community College in 2017 and recently graduated from the University of Massachusetts-Amherst with a bachelor's degree in economics.

"I'm very excited to have an opportunity to stay in broadcasting while being able to work with a terrific community organization like Pittsfield Community Television," Heck said. "In the brief time I've had to work with the staff, board members, and volunteers, they are very passionate about PCTV and WTBR and I'm looking forward to helping Pittsfield Community Television continue to grow."

"Having someone of Bob's caliber in this position will be a tremendous asset to our organization," said Shawn Serre, executive director of PCTV. "Bob brings a great amount of broadcasting experience and local community connections, both of which will help PCTV and WTBR grow and flourish. I see many opportunities to both serve the community and support these channels, and I believe Bob is going to contribute significantly to that effort."

Heck will be working with local businesses and individuals to help create underwriting and fundraising partnerships to help PCTV and WTBR-FM to continue their missions of serving the community.  He will also help in increasing the organization's membership base and work with community members to bring more local content to both TV and radio.


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