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Robert Giardini opened the pop-up Media Gallery on Main Street in June.
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Media Gallery on Main Street Offers New Artworks, Local History,

By Tammy DanielsiBerkshires Staff
Print Story | Email Story
NORTH ADAMS, Mass. — Robert Giardini wants to get art on people's walls. 
 
That's one of the inspirations for his pop-up Media Gallery that opened during the season's first DownStreet Art event last month. 
 
Located at 70 Main St., the walls of the former Radio Shack store in the L-shaped mall that once displayed electronics have proved a perfect setting for hanging a variety of artworks from both local and Philadelphia artists.
 
"We've got about, I think 12 or 13 different artists here," Giardini said not long after opening. "Some photographers, we have printmakers, a couple painters. We got some letterpress people. ...
 
"It's a collection of different media. And that was one of the reasons why I call it the Media Gallery."
 
A videographer by trade, Giardini and his wife, Lori Spencer, reside in Philadephia but have had a summer and weekend home in North Adams for about three years. 
 
He saw the chance to open a small gallery during a time when the arts seem to be flourishing here and the real estate is reasonable. 
 
"It was one of the reasons I figured I should just go ahead and do this," Giardini said. "I mean, it is a labor of love but I wouldn't be able to do this, I don't think, probably five years from now. This space would be too difficult or too expensive or whatever. But you know, right now it's still doable so I figured why not jump in and do it right away."
 
About half the works come from Spencer's connections at the Philadelphia University of Art's School of Art, where she is director and a professor. Also on display are their works, including Giardini's photographs from trips overseas. He also plans to add more video elements.
 
One attraction for local residents is the agreement he's made with the North Adams Historical Society to sell large prints made from its collection of vintage postcards of the area. 
 
"They've given me I think about 40 images," he said. "They'll  get part of the proceeds, if I can sell any, of these vintage postcards that I think are wonderful, beautiful. And then we have some old photographs as well. So if you have any interest at all in the history of North Adams, these are some beautiful shots."
 
Giardini said he's been working with the Print Shop in Williamstown and a printer in Philadelphia on the postcards and other prints for sale. Using an inkjet printer provides for a quality item at a lower cost than other forms of reproduction, he siad. 
 
"You can get things for not nearly as much money and so I can sell it for less money and you know, my feeling is you want to get the art on people's walls," Giardini said. "So we can have artists reasonably priced."
 
Right now the Media Gallery is open Thursdays through Sundays  11 to 7 through August and Giardini will decide if he wants to go into the fall. He sees it as a first step in possibly a permanent studio where he can do his videography work as well. He largely works with nonprofits and educational institutions and his talking with the Historical Society about doing some videos for it. 
 
"I'm on the hook for July and August and I'll be up every weekend," he said. "But I'm actually looking forward to it and you meet a lot of interesting people coming in and out of the gallery. And my big chore now is just to get people in the door because this side of the street is a little slow and doesn't get quite the foot traffic."
 
Giardini is working on website with more information at northadamsmedia.com.

Tags: art gallery,   Main Street,   

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North Adams Happenings: Aug. 21-27

SAVE THE DATE
AUGUST 29th - DownStreet Art
DownStreet Art, the last-Thursday-of-the-month popup program of Massachusetts College of Liberal Arts’ Berkshire Cultural Resource Center (MCLA BCRC), returns to downtown North Adams from 5-8 p.m. on August 29, 2019. As always, DownStreet Art is free and open to the public.
More information.

AUGUST 30th - Starry Night Movies at UNO Park Presents: Hidden Figures
On August 30th, we are showing Hidden Figures. The story of "three brilliant African-American women at NASA who serve as the brains behind one of the greatest operations in history: the launch of astronaut John Glenn into orbit, a stunning achievement that restored the nation's confidence, turned around the Space Race and galvanized the world" (Google).
The festivities start at 6pm. More information on activities and games coming soon. Movie will begin at 8:00pm. Bring pillows, blankets, and low back chairs to take in this incredible untold story under a starry night on the UNO Park lawn.
More information.
 
Wednesday 8/21
9:00 A.M. (FREE), SOCIAL, Open Hours UNO Community Center, 157 River Street, (413) 664-4612 More information.

10:00 A.M. (FREE), KIDS, Terrific Tots Playgroup The Family Center, 210 State Street, (413) 664-4821 More information.  

10:30 A.M. (FREE), KIDS, Preschool Story Time North Adams Public Library, 74 Church Street, (413) 662-3133 More information. 


11:30 A.M. (FREE), KIDS, Little Wonders Baby Playgroup The Family Center, 210 State Street, (413) 664-4821 More information. 

5:00 P.M. (FREE), WORKSHOP, Simple Zero-Waste Swaps for the Bathroom: A Zero-Waste Workshop UNO Community Center, 157 River Street, (413) 664-4612 More information.

6:30 P.M. (FREE), MUSIC, Concerts at WIndsor Lake Presents JP Murphy 200 Windsor Lake Drive, (413)664-6180 More information.

8:00 P.M. (FREE), GAMES, Trivia Night! Ramunto's, 67 Main Street, (413) 398-5152 More information.

Thursday 8/22
9:00 A.M. (FREE), SOCIAL, Open Hours UNO Community Center, 157 River Street, (413) 664-4612 More information.

4:00 P.M. (FREE), TUTORING, After School Program UNO Community Center, 157 River Street, (413) 664-4612 More information.

5:30 P.M. (FREE), KIDS, North Adams Public Library Trip North Adams Public Library, 74 Church Street, (413) 662-3133 More information.

6:00 P.M. (FREE), BIKING, Downtown Bike Around Anthony's Municipal Parking Lot More information.

6:00 P.M. (FREE), MUSIC, Party in the Park Presents The Brave Brothers Noel Field, 310 State Street More information.

7:30 P.M. (FREE), BINGO, Musical Bingo at Mingo's Sports Bar and Grill 41 Roberts Drive More information.

8:00 P.M. to 11:00 P.M. (FREE), MUSIC, The Chalet: Eavesdrop The Chalet at Courtyard D, MASS MoCA, 1040 MASS MoCA Way More information.
Friday 8/23
7:30 A.M. (FREE), MEET AND GREET, Coffee Date at the NAMAzing Eagle Street Parklet NAMAzing Eagle Street Parklet More information.

10:00 A.M. (FREE), KIDS, Drop-In Playgroup The Family Center, 210 State Street, (413) 664-4821 More information.

11:00 A.M. (FREE, PARKING $5), KIDS, Kidleidoscope New England's Natural Bridge, 1 McCauley Road More information.

12:00 P.M. (FREE), SOCIAL, Open Hours UNO Community Center, 157 River Street, (413) 664-4612 More information.

7:00 P.M. (By Donation), CRAFTING, Knitting Nights with Common Folk Common Folk, 73 Main Street More information.

7:00 P.M. ($1 and up), GAMES, BINGO! North Adams Elks 487 Lodge, 100 Eagle Street, (413) 664-9039 More information.

8:00 P.M. (FREE), MOVIE, Movies Under the Stars at Colegrove Park Presents: The Goonies Colegrove Park Elementary, 24 Church Street, (413) 664-6180 More information.

8:00 P.M. ($18 - $44), MUSIC, Roomful of Teeth MASS MoCA, 1040 Mass Moca Way More information.

9:00 P.M. (FREE), MUSIC, Karaoke Friday! State Street Tavern, 167 State Street, (413) 664-9152 More information.
Saturday 8/24
9:00 A.M. to 1:00 P.M. (FREE), MARKET, North Adams Farmers Market The Wigwam Western Summit, 2350 Mohawk Trail More information.

10:00 A.M. (FREE, PARKING $5), TOUR, Natural Bridge History Tour New England's Natural Bridge, 1 McCauley Road More information.

10:00 A.M. (FREE), GARDENING, Gardening Program UNO Community Center, 157 River Street, (413) 664-4612 More information.

2:00 P.M. to 6:00 P.M. (FREE), MUSIC, Motorama Cruise-in Concert Presents Whiskey City & Live Wire Noel Field Athletic Complex, 310 State Street, (413) 664-6180 More information

8:00 P.M. ($20 - $30), CONCERT, Cha Wa MASS MoCA, 1040 Mass Moca Way More information.
Sunday 8/25
9:00 A.M. to 3:00 P.M. (FREE TO SPECTATORS, CAR REG. $15), STREET FAIR, 9th Annual Motorama Car Show Downtown North Adams, (413) 664-6180 More information.

10:00 A.M. (FREE, PARKING $5), TOUR, Natural Bridge History Tour New England's Natural Bridge, 1 McCauley Road More information.

4:00 P.M. (FREE), MUSIC, Racks and Stacks- Barbecue and Vinyl Music A-ok Berkshire Barbeque, 2601 MASS MoCA Way, (413) 398-5079 More information.
Monday 8/26
1:00 P.M. (FREE), KIDS, Crafternoons! North Adams Public Library, 74 Church Street, (413) 662-3133 More information.
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