ClickBasics, will present a free workshop

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PITTSFIELD, Mass. -  ClickBasics, an internet marketing and web analytics company, will present a free workshop, "The New Rules of Growing Your Business” on Wednesday, November 18, 10 am to 12 noon. Geared for a non-technical business audience, the workshop will be presented by Paul Carter, founder of ClickBasics, Lenox, MA, at the Berkshire Chamber of Commerce, 75 North Street, Pittsfield.

Participants will learn basic concepts and receive practical guidance helping buyers find solutions to their problems online. Seating is limited. Register online at www.clickbasics.com/workshop, email paulc@clickbasics.com, or call 413-637-2459.

Originally presented in an abbreviated form to a full house at a recent Berkshire Enterprises Breakfast Forum, the newly expanded, highly interactive workshop will begin by offering participants a new way to think about their web businesses and the internet. Using a case history format, Carter will demonstrate how the new rules of the internet can be applied to time-tested business and marketing principles to result in increased leads from qualified prospects, reduced shopping cart abandonments, and ultimately, make the difference between good and great results.

According to Steve Fogel, Program Director at Berkshire Enterprises/Berkshire Community College, "Paul Carter makes a technical analysis of web site use comprehensible…He offers a lot of information in a manageable, understandable format. Anyone with a website can learn from his presentation, and start thinking of ways to improve the way that they communicate with their customers."

The new second section is about measuring the site’s success. In it Carter teaches participants which portions of a web site are central to marketing and how to measure performance for stated objectives. Carter’s goal is to help website owners make their online business presence pay off.

Paul Carter was webmaster at the Kripalu Center for Yoga and Health for 10 years. During his years of managing Kripalu’s website, online sales grew by over 800%. He then founded ClickBasics where he offers internet marketing and web analytics services. His specialty is aligning organizations’ internet activities with business goals.
If you would like to contribute information on this article, contact us at info@iberkshires.com.

Lanesborough Town Meeting to Vote Budget, Bylaws & Vehicle Purchases

By Breanna SteeleiBerkshires Staff

LANESBOROUGH, Mass. — Tuesday's annual town meeting includes a $14 million operating budget, new short-term rentals, accessory dwelling units and sign bylaws, and free cash article appropriations.

Voters will gather at Lanesborough Elementary School on June 9 at 6 p.m. to decide on 20 warrant articles.

The fiscal 2027 budget is up a little over 10 percent. Some of the main increases are the Mount Greylock Regional School District and McCann Technical School: the McCann assessment is up more than 30 percent based on factors including enrollment and the school renovation project, and Mount Greylock's is up 11 percent.

Article 11 is for the town to vote to approve from free cash the sum of $16,298.48 for the McCann Technical School roof and window replacement project so as not to impact the budget. Article 3 is  appropriate $7,586,284 for Mount Greylock Regional School assessment.

Another notable increase was in life and health insurance, showing an increase of about 26 percent.

Ambulance Director Jen Weber is planning 24-hour coverage, which means more staff and a hike in her budget. One of the articles asks the town to appropriate $234,100 to operate the Ambulance Enterprise Fund for salaries and expenses.

Many town departments are looking for new vehicles. The Fire Department is looking to replace its outdated 1996 fire engine. There are two articles related to the truck at a total of $813,366. Article 12 would transfer $225,000 from free cash into the Fire Truck Stabilization Fund; Article 13 would transfer $605,000 from the fund and authorize the borrowing of $208,366.08.

The total includes a $100,000 contingency cost to cover any additional costs if a 2026 model-year chassis cannot be secured before new emissions standards go into effect in 2027.

The board at its last meeting moved the $225,000 transfer to come before the borrowing article, changing the stabilization number. If the $225,000 is not voted on, then they will amend the next article's number on the floor, subtracting the $225,000. This shows the borrowing number significantly lower.

Article 17 asks for the transfer of $80,000 from free cash to replace a police cruiser.

Police Chief Rob Derksen's aim is to replace one vehicle every other year, meaning the oldest vehicle gets replaced about every 10 years. 

He stressed that if delayed this year, the town may have to double up in a future year to get back on schedule, and that paying later usually costs more. The article will ask for $80,000 from free cash, the vehicles used to be funded by the BHRD.

Lastly, the Highway Department is looking to replace a 2014 International dump truck that will be a total of $330,000 and will take two to three years to receive.

Money will be used from last year's approval of $250,000 from free cash for the replacement of a 2012 highway front-end loader that was underspent $49,261. Town meeting is being asked to approve  a transfer of $53,274.85 from free cash and the use of $227,464 from funds from the Sale of Town Real Estate to fund the balance.

Other free cash proposals include $1,200 to purchase software to support tracking and ongoing maintenance schedules of town-owned vehicles; $42,000 for the replacement of the Highway Department's storage shed roof, $200,000 to reduce the tax levy.

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