The Right Words Topic of Business Forum
PITTSFIELD - Berkshire Enterprises will hold its February Business Breakfast Forum on Friday, Feb. 1, from 7:30 to 9.The forum, "A Rose By Any Other Name Wouldn't Sell On eBay," will focus on the importance of word choice in improving sales. Myk Daigle, an eBay entrepreneur, will lead an interactive program to help participants understand how the words they choose can affect the customer's perceptions.
Daigle began selling on eBay in 2002 through his company, Mad Mercantile, and has been doing it full time since graduating from the Berkshire Enterprises Entrepreneurial Training Program in the fall of 2006. He also consults to people who want to start or grow their own eBay businesses.
The program is designed for owners and managers of small businesses of all types. Daigle will use examples of how the use of words has affected eBay sales positively and negatively. The right choice of words can lead to higher bids for a particular item over a very similar item that is described with different words. The key is to know the product and the potential buyers and to use descriptive words that have the highest value to the customers.
Anyone designing an ad, answering customer inquiries, or selling a product has to use words that help the customer understand the value of what is being sold.
The forum will be held at One Fenn St. in the third-floor board room. The forums are free and include a light breakfast. They are made possible by continuing support from Berkshire Bank, Legacy Banks, Greylock Federal Credit Union, TD Banknorth and Pittsfield Cooperative Bank. The space is being provided by CompuWorks.
Space is limited and reservations are required. For reservations or for more information about the monthly business forums, contact Steve Fogel at Berkshire Enterprises, 236-2141.
