Create A Strategy- Marketing Workshop

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So why run your business without a marketing strategy.

On Thursday, March 27, 2008 from 9:00 a.m. to 11:00 a.m. the University of Massachusetts Small Business Development Center (MSBDC) will present create-a-strategy, a workshop to assist business owners in creating an effective marketing strategy. The workshop will be held at 75 North Street, Pittsfield, MA, suite 360.

Recommended for both startup and existing businesses, attendees will learn how to create a seven sentence marketing strategy that will inform and drive their marketing campaigns, media selection, messaging and marketing budget. They’ll learn the secret of delighting the few to attract the many, and how to describe their target market and identify their niche.

Keith E. Girouard, Senior Business Advisor of the Berkshire Regional Center for the Massachusetts Small Business Development Center will conduct the workshop.


The event is co-sponsored by the Berkshire Chamber of Commerce, Berkshire Bank, Greylock Federal Credit Union, Lee Bank, Legacy Banks, and TD Banknorth Massachusetts.

Since space may be limited, those wishing to attend are encouraged to pre-register by contacting the Small Business Development Center at (413) 499-0933 between 9:00 a.m. and 1:00 p.m., or selecting Training Seminars online at www.msbdc.org/wmass. The fee for the workshop is $40.00 and due upon registration. Checks should be made payable to The University of Massachusetts.

The MSBDC offers free, confidential counseling services to small business in Berkshire County through the Pittsfield office with outreach counseling available in Great Barrington and North Adams by appointment.
If you would like to contribute information on this article, contact us at info@iberkshires.com.

Former Harry's Supermarket Under Construction for Restaurant

By Brittany PolitoiBerkshires Staff

PITTSFIELD, Mass. — Construction is underway to transform the former Harry's Supermarket into a restaurant

Late last month, the Conservation Commission greenlit some tree pruning on the property. New windows and a new door can be seen in the front of the building. 

"It's a substantial renovation that's currently underway here," Brent White of White Engineering said, speaking on behalf of the applicant and owner, Huajie Zhu. 

A fire gutted the longtime Wahconah Street supermarket in 2023, and the following year, Zhu purchased the property for $460,000 two years ago to build a restaurant with hibachi in the existing footprint of the more than 100-year-old building. 

White explained that the project has been ongoing for over a year, and the Community Development Board granted the property a waiver to reduce the minimum required number of parking spaces so that additional spaces aren't needed.  

He noted that, looking at the site plan, there is very little room to do so. A mirror will be installed near the sharp turn on Bel Air Avenue to alleviate traffic concerns. 

Pruning will be done on trees in the southeast corner of the existing paved parking lot, as a number of branches are hanging over. The new owners also intend to patch, sealcoat, and re-stripe the parking lot. 

A fire tore through the building less than an hour after the supermarket closed for the day three years ago. An automatic sprinkler system is required for the new use. 

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