Berkshire Enterprises Breakfast Forum Looks at Advertising

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PITTSFIELD, Mass. — Berkshire Enterprises' next business breakfast will focus on advertising in both good times and bad. The forum will be held Friday, Aug. 7, from 7:30 to 9 in the third-floor boardroom at One Fenn St.

The free forum is aimed at owners and managers of small businesses and those who support small businesses. A light breakfast is included.

Led by Steve Fogel, program director of Berkshire Enterprises, the group will talk about how marketing and promotion are an essential way to keep existing customers thinking about a business's products and attracting new customers. The key is to refine and focus marketing efforts, said Fogel, since small businesses consider marketing and promotion expenses as luxuries and are often the first things cut when business slows down.

"Businesses that succeed know how to market and promote in good times and bad," he said.


Participants will be able to discuss their experiences in advertising and promotion, share plans for fall, brainstorm ideas and share what works and what doesn't. or the fall and try to help each other find ideas that will increase business. The idea is that those attending can use what they have learned to improve their marketing and sales.

The forum is funded by support from Greylock Federal Credit Union, Legacy Banks, Berkshire Bank, TD Banknorth, Pittsfield Cooperative Bank and the Office for Workforce Development at Berkshire Community College in space provided by CompuWorks. Berkshire Enterprises is a program of BCC.

Register by calling 413-236-2141. Space is limited and reservations are required.
If you would like to contribute information on this article, contact us at info@iberkshires.com.

Former Harry's Supermarket Under Construction for Restaurant

By Brittany PolitoiBerkshires Staff

PITTSFIELD, Mass. — Construction is underway to transform the former Harry's Supermarket into a restaurant

Late last month, the Conservation Commission greenlit some tree pruning on the property. New windows and a new door can be seen in the front of the building. 

"It's a substantial renovation that's currently underway here," Brent White of White Engineering said, speaking on behalf of the applicant and owner, Huajie Zhu. 

A fire gutted the longtime Wahconah Street supermarket in 2023, and the following year, Zhu purchased the property for $460,000 two years ago to build a restaurant with hibachi in the existing footprint of the more than 100-year-old building. 

White explained that the project has been ongoing for over a year, and the Community Development Board granted the property a waiver to reduce the minimum required number of parking spaces so that additional spaces aren't needed.  

He noted that, looking at the site plan, there is very little room to do so. A mirror will be installed near the sharp turn on Bel Air Avenue to alleviate traffic concerns. 

Pruning will be done on trees in the southeast corner of the existing paved parking lot, as a number of branches are hanging over. The new owners also intend to patch, sealcoat, and re-stripe the parking lot. 

A fire tore through the building less than an hour after the supermarket closed for the day three years ago. An automatic sprinkler system is required for the new use. 

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