BFAIR Taps New Director of Marketing

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NORTH ADAMS, Mass. — Katrina Cardillo has joined Berkshire Family & Individual Resources as director of marketing.

Her experience spans over a decade from the automotive industry to nonprofits in the local Berkshire community. Cardillo joined the marketing team in the automotive division of Dominion Enterprises, Dominion Dealer Solutions, becoming the second member of the corporate marketing team, where she was responsible for division marketing and participation in industry events.  

After several years at Dominion Dealer Solutions, she changed careers and has worked in human services for the last five years. Most recently, she was the director of marketing and development at Berkshire County Arc.

"Katrina possesses a wealth of professional skill in the marketing field as well as invaluable experience working with not-for-profits marketing services for people with disabilities," said Rich Weisenflue, CEO of BFAIR. "Katrina will prove to be a wonderful addition to BFAIR and a terrific resource to all as we continue work within our community, for the people we support, and deliver the quality services we offer."

Cardillo holds a master's degree in business from MCLA and a certificate in marketing strategy from Cornell University. Firmly rooted in the Berkshires, Cardillo serves on the Massachusetts College of Liberal Arts M.B.A. Program Advisory Board and is a member of the 1Berkshire Class of 2014 Berkshire Leadership Program. Cardillo also volunteers as a marketing consultant for the Northern Berkshire United Way.

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Hunter College Snaps MCLA Men's Basketball's Winning Streak

MCLA Sports Information
NORTH ADAMS, Mass. -- MCLA's Noah Yearsley scored 26 points, but it wasn't enough as the men's basketball team saw their nine game winning streak snapped by Hunter College 84-79 Friday afternoon in non league action.
In the opening half, neither team led by more than six points as the Hawks (5-13) took a slim 41-39 lead into halftime. The same held true in the closing half, but with six minutes remaining, Hunter led 67-62. MCLA (12-5) responded with a 7-0 spurt to grab a 69-67 lead as Yearsley scored five points in the run, but still with five minutes left to play.
After trading leads over the next several minutes, Hunter took the lead for good on Melvin Collins' three point play with under two minutes remaining making it 77-74. MCLA's Ki-Shawn Monroe converted for two on the other end to get within a point, but George Keener's bucket and FT extended back to a four point edge with under a minute remaining.
Monroe cut it in half with 25 seconds left, but MCLA was forced to foul. Keener made three FT's down the stretch to preserve the win and end the Trailblazers winning streak.
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