Berkshire Money Management Adviser Receives CEPA Designation

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DALTON, Mass. — Berkshire Money Management's Lauren Russo recently earned the prestigious Certified Exit Planning Advisor designation.

The CEPA program was specifically designed for business advisers who work closely with owners of privately held companies. CEPA designation is given through the Exit Planning Institute, offering the most widely accepted and endorsed professional exit planning program in the world. The organizing principle of the program is Master Planning, the alignment of the three legs of the stool (business, personal, financial), which is executed through the implementation of a process called the Value Acceleration Methodology.

"We manage the assets of business owners, and 80 percent of their net worth is tied up in their company. Stocks and bonds are a small part of their identity," BMM founder and CEO Allen Harris said. "It's all about taking care of their baby, their business. Lauren and other strategists with the CEPA designation are uniquely qualified to help grow and defend the value of their most important asset of an entrepreneur – their business."

To receive the CEPA designation, Russo completed a rigorous four-day program that included 100 hours of pre-course study, 30 hours of classroom instruction, and the successful completion of a three-hour exam. She is one of the youngest advisers to earn this designation.

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Price Rite Marketplace Shows Off Remodel to Happy Customers

By Jeff SnoonianiBerkshires Correspondent

Hugh Black of Pittsfield braved the cold temperatures to be at the reopening.
 

PITTSFIELD, Mass. — A brighter, redesigned, upgraded Price Rite Marketplace opened Friday morning on Dalton Avenue.

The 25-year-old grocery chain is rebranding all of its Massachusetts locations with a goal of an improved customer experience.

People were lined up before 7 a.m. for the 8 o'clock opening. The temperature was a seasonable 15 degrees so there was a fair amount of foot shuffling and blowing into hands. By 7:30, the number grew to several dozen and by the time 8 o'clock neared, it was close to 200 and stretched right around the perimeter of the parking lot.

The first 400 customers received a $20 gift card. They ran out within the first 45 minutes.

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