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Local Real Estate Firm Trying to Support Small Businesses

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PITTSFIELD, Mass. — Nocher Realty is lending a helping hand to fellow businesses during the COVID-19 outbreak.
 
"If we don't support them through these unusual times they won’t be there when this all blows over, when business is back to normal we need these shops back in action," owner Jason Nocher said. "Small business is the backbone of the Berkshires."
 
Nocher Realty has partnered with various businesses throughout Berkshire County including the Corner Lunch and Berkshire Printing & Embroidery. 
 
In many cases, Nocher has purchased something directly from the local business to help sustain and promote it. Like purchasing 50 breakfast sandwiches from the Corner Lunch and using its Facebook page to invite the public grab one, first come, first served.
 
At Kidding Around Consignment, kids were offered "busy bags" and at Berkshire Printing & Embroidery, Nocher paid for 50 shirts to be printed and given away. 
 
"We have purchased items that not only allow these businesses to keep making money but also allow the public to gain the benefit of not having to pay for them themselves in these times where some or most people are not working or do not have that dual income," he said.
 
Nocher said they have mostly used Facebook to promote their giveaways and noted that it has drummed up some business for these small shops.
 
"According to some of the businesses, they have superseded the donations we have made and it has created additional sales and awareness that these small shops are still out there trying to keep above water," he said. 
 
Nocher said they want to do whatever they can to help this small business survive and plan to help out a few more.
 
"Community is who were are and who we work with day in and out," he said. "... In this small Berkshire County community if we can't all play together and support one another we will cripple.”
 
If you would like to contribute information on this article, contact us at info@iberkshires.com.

Pittsfield Firefighters Rescue Woman From Burning Home

PITTSFIELD, Mass. — A woman was saved from the second floor of a structure fire on Marlboro Drive on Friday evening. 
 
Two search teams had to work through a hoarding situation inside the single-family home at 1 Marlboro after the blaze was called in at about 6:45 p.m. 
 
The woman was found by the Tower 1 team at the top of the stairs about 15 minutes after the first unit arrived on scene. She was taken to Berkshire Medical Center by County Ambulance. 
 
Neighbors first reported smoke coming from the house with fire alarms sounding. Engine 6 confirmed smoke coming from the house and were met with serious hoarding conditions making access inside the house difficult. Engine 2 was requested to respond as well and eight off-duty firefighters were called in to man an engine and ladder truck at headquarters to cover the city. 
 
Multiple companies worked to overcome the hoarding condition behind the entry door to get inside and locate a spreading fire in the kitchen on the first floor. At this time, neighbors informed firefighters there was a woman still inside the house and that she usually stays on the second floor. T1 crew worked to gain access the second story from the front while Engine 3 went to a rear second-floor window. Both companies were tasked with a "Vent Enter Search" tactic that focuses on getting directly to the victim, which can be extremely dangerous with active fire on the floor below. 
 
E6 located and began extinguishing the majority of the fire in the kitchen while T1 made entry under extreme smoke conditions. Minutes later they located the woman and worked to get her out a rear window to the E3 team. 
 
Once water supply had been established, primary and secondary searches were conducted of all floors of the home and the fire was completely extinguished. 
 
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