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Carr Hardware Advertising Campaign Wins Telly Award

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PITTSFIELD, Mass. — Carr Hardware's Dewitts Advertising Campaign, created by Clayson Creative, has won a GOLD place Telly Award for 2021 in the business to consumer category.
 
Clayson Creative/Carr Hardware "The Dewitts" campaign were among this year's winners that also included Jennifer Garner’s "Pretend Cooking Show" series, RadicalMedia’s "Crime Scene: The Vanishing at the Cecil Hotel" documentary series, Partizan’s "Fantastic Voyage" campaign.
 
"All the credit goes to Ryan and John at Clayson Creative and Carr’s marketing guru Amy," President of Carr Hardware Bart Raser said.
 
The Telly Awards honor excellence in video and television across all screens. Campaigns are judged by the Telly Award Judging Council.
 
"Carr Hardware gets it," Chief Creative Officer and Owner of Clayson Creative Ryan Cowdrey said. "When you are creating a marketing campaign and spending a lot to get your name in front of customers, it’s so important to have memorable content. It’s silly enough to keep you laughing but smart enough to make you choose Carr Hardware every time."
 
According to a press release, the Dewitts, who are featured in the advertising Campaign, are the world’s worst Do-It-Yourselfers and are in constant need of help from the experts at Carr Hardware. 
 
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Berkshire NAACP President Reflects on Juneteenth Origins, Plans Rally

By Brittany PolitoiBerkshires Staff
PITTSFIELD, Mass. — Juneteenth was celebrated Saturday for the first time as a local, state, and national holiday.  
 
The city of Pittsfield added the holiday to its municipal roster in May, Gov. Charlie Baker signed a bill making Juneteenth a state holiday last July, and President Biden signed a bill making it a national holiday on Thursday.
 
Berkshire NAACP President Dennis Powell spoke to iBerkshires about the origins of the date and its implications in modern-day society.
 
Though he is glad to see it adopted nationally, Powell expressed mixed feelings about Juneteenth, which commemorates the end of slavery and has been celebrated in some parts of the country as Emancipation Day.  
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