Berkshire Economic Recovery Program Technical Assistance Offerings

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PITTSFIELD, Mass. — 1Berkshire, in partnership with Berkshire Regional Planning Commission and with support from the United States Economic Development Administration, announces the second slate of technical assistance offerings of the Berkshire Economic Recovery Program (BERP).
 
Through a series of seven cohorts across four topical areas in the Fall of 2021, the Berkshire Economic Recovery Program Technical Assistance series was able to support more than 20 businesses through targeted, need-specific offerings, resulting in business improvements, and quantified by the over $200,000 in funding collectively accessed by businesses through their participation. 
 
Going into the Spring of 2022, the series continues with returning offerings including the popular “Essentials of Digital Marketing” and “Get Ready to Get Funded”, also now being joined by at least two new topics; critical communication skills, and branding for business growth. Additional workshops and technical assistance may be added over the coming weeks.
 
Participants in each topical cohort will join a scheduled kickoff workshop with the technical assistance provider. Upon completion of the workshop, each participant will be provided up to two hours of free one-on-one technical assistance from the consultant leading the workshop.
 
The BERP Technical Assistance series is free, and offered to any business that has been operating for at least one year. Each cohort has a capacity of 7 participating businesses (fewer in some cases), so space is limited and registration is required. For a list of Spring 2022 technical assistance offerings, please visit: https://1berkshire.com/1berkshire-programs/berkshire-economic-recovery-project-technical-as sistance-program/
 
For more information, or for additional inquiries, please contact the 1Berkshire Economic Development Team at EconomicDev@1berkshire.com.

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BEAT: Conserving Flowers and their Pollinators

PITTSFIELD, Mass. — Joan Edwards will speak at the May Pittsfield Green Drinks event on Tuesday, May 17th at 6:00 PM and give a slideshow presentation about the rapidly decreasing biodiversity that is taking place globally, known as the sixth extinction. 
 
She will specifically focus on flowers and their insect visitors. 
 
This sixth extinction is primarily driven by human actions, from habitat loss to climate change. The impacts of biodiversity loss are far-reaching, resulting in biological communities that are less resilient and with diminished ecosystems services. As part of the discussion, Joan will explore the impact of biodiversity loss in the pollinator-flower world and examine how the surprising dynamics of flower-pollinator networks can help to conserve both flowers and their pollinators.
 
Joan Edwards is a botanist interested in understanding the biomechanics and adaptive significance of ultra-fast plant movements—plant actions that are so quick they occur in milliseconds. Using high-speed video (up to 100,000 fps), she studies the evolutionary significance and biomechanics of fast movements, including the trebuchet catapults of bunchberry dogwood, the vortex rings of Sphagnum moss, the splash cups of liverworts, and the "poppers" of wood sorrel. Her early fieldwork was on the impact of moose on plants in the boreal forests of Isle Royale National Park. 
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